BIS, an iconic brand from Mondelēz Brazil, has just become the first food brand in Brazil to launch its official store on TikTok Shop, TikTok’s shopping feature that allows direct product sales within the platform. The tool has just arrived in Brazil and already connects brands with millions of consumers daily, transforming how people discover and purchase products.
Considering the new consumption habits of its audience, the brand offers exclusive discounts on its portfolio and unlocks free shipping when products are added to the cart. The idea is to merge entertainment and shopping into a seamless, lighthearted, and fun journey on one of the most popular platforms among Gen Z. ‘Being the first food brand on TikTok Shop Brazil perfectly reflects what BIS stands for: an authentic, irreverent, innovative brand that creates irresistible moments. This move reinforces our commitment to being where the new generation is and connecting with them in meaningful ways, delivering experiences that combine humor, flavor, and innovation,’ says Ana Assis, BIS Marketing Manager.
For Lívia Seabra, Director of Digital Commerce and Emerging Channels at Mondelēz Brazil: ‘It’s an enormous pride for us to be the first company in the industry to establish this groundbreaking partnership with TikTok Shop in Brazil. Mondelēz has always positioned itself as a company that innovates, tests, and accelerates alongside major digital players—and being aligned with one of the world’s most influential platforms as social commerce gains momentum here is both strategic and symbolic. We are certain this move opens new opportunities for connection, relevance, and conversion with our consumers.’
Gen Z, the brand’s primary target, is the most engaged with this new format: consumers aged 18 to 24 are up to 3.2 times more likely to purchase via TikTok Shop than the general average, according to a report released last year by EarnestAnalytics/eMarketer. Additionally, 85% of users say TikTokinfluences their choices and 70% discover new products on the platform.
