According to the Indeed Workforce Insights report, 40% of employed professionals or those seeking new opportunities prefer the hybrid work model. In this context, as companies recognize the growing adoption of this practice, coworking spaces stand out as strategic solutions.
According to Daniel Moral, CEO and co-founder of Eureka Coworking, one of the leading global networks in the sector, these structures are more than ‘shared offices,’ promoting various advantages for companies. ‘We’re talking about true incubators of innovation and collaboration, which stimulate creativity and the exchange of ideas,’ he says.
To help companies understand how these spaces can positively impact corporate culture and business development strategies, the executive listed the 6 biggest benefits of adopting this format. Check them out:
- Cost reduction and resource optimization
Using a shared corporate environment can be more economical than renting a traditional office. Professionals working in coworking spaces save an average of about 22% in operational costs, as shown by a Deskmag study. Resources such as meeting rooms and equipment needed for daily activities help reduce the company’s operational costs, in addition to minimizing environmental impact.
As an example of this advantage, Moral cites a client of Eureka Coworking itself: ‘When a large construction company approached us, they were looking to accommodate a larger team. However, after understanding their needs more deeply, we identified an even more efficient solution: opting for a smaller space and adopting a flexible work model. As a result, the company not only reduced expenses but also brought more efficiency to its daily operations,’ he highlights.
- Flexibility and adaptability
Coworking spaces also offer various usability options, especially regarding space and hours. This way, companies from various sectors can quickly adapt to changes related to team and project needs.
‘Agility is essential in a dynamic and competitive market, so organizations need offices that don’t hinder their processes,’ the expert points out.
- Promotion of employee well-being
Another concern of coworking spaces is offering spaces that go beyond meeting rooms and computers. Relaxation environments, green areas, and wellness programs are common initiatives in this business, which aims to promote a balance between professional and personal life.
Regarding this aspect, Moral emphasizes: ‘It’s a segment that aims to contribute to the market, but this only happens when a healthy and satisfying work routine is encouraged.’
- Stimulation of creativity and innovation
A report by consultancy JLL shows that Brazilian companies adopt the hybrid work model more than the rest of the world. According to the survey, 86% of companies in the country use this format, compared to 54% in Europe, the Middle East, and Africa; 44% in Asia-Pacific; and 41% in North America.
For the executive, this data highlights that we live in an extremely connected and digital world, which is why coworking spaces can be an alternative for professionals to step out of potential ‘comfort zones.’ ‘It’s a place that brings together people from different fields, who share experiences and knowledge. This diverse environment stimulates creativity, allowing organizations to develop original solutions to market challenges,’ he states.
- Networking and professional development
The growing appreciation of coworking spaces is linked to one of their main pillars: the creation of community and connections among professionals. Much of this is due to unique career growth opportunities created in these spaces, such as events, workshops, and lectures.
‘Professionals can take different paths to expand their network and acquire new skills. It’s no wonder we see many partnerships and projects benefiting all involved parties emerging in these environments,’ explains the CEO.
- Improvement of organizational culture
Typically, coworking spaces are structured based on values and principles of collaboration, innovation, and diversity. Moral emphasizes that these characteristics can positively influence companies’ organizational culture:
‘The integration formed in this space is based on real purposes, so it’s a unique opportunity to strengthen the brand’s identity,’ he concludes.
