Daikin Brazil’s growth numbers are eye-catching. The Japanese-origin company, which has been present in Brazil for 10 years with residential and commercial air conditioning lines, grew about 300% last year. The results are attributed to several factors, including the new online sales platform, explains Viviane Almeida, E-commerce Manager at Daikin Brazil. “We started small and have been structuring our business and understanding what our pillars and strengths were. Having a platform that allows direct sales to consumers, but also sales to distributors with marketplace integration is certainly a differentiator that contributes to our growth,” she explains.
Uappi, the company responsible for Daikin’s e-commerce, specializes in creating platforms that enable the B2B2C model, meaning unified sales between businesses and direct-to-consumer. “The first project in this model was in 2023 with Grupo Leveros, a retailer in the refrigeration and air conditioning segment. Our companies focused on an opportunity to evolve an operational system: creating the first B2B2C platform that met customer needs and brought differentiators to the market,” highlights Edmilson Maleski, CEO of Uappi.
About a year later, Leveros’ numbers also prove the cooperation worked. “Since we migrated to Uappi’s platform, we’ve seen significant growth in our operations. Compared to our old e-commerce platform, we recorded an average revenue increase of 24%. However, the most impressive number was the conversion rate, which jumped by 46%, directly reflecting our website’s efficiency and our customers’ experience,” explains Victor Medina, E-commerce Manager at Leveros. Beyond business technologies, Victor also highlights the platform’s modular architecture that allows selecting and integrating functionalities according to the company’s immediate needs.
The growth of these companies caught the attention of Webcontinental, a company with 16 years in the market that operates 100% online sales of appliances, furniture, and even lifestyle and wellness products. About two months ago, the company incorporated Uappi’s technologies into its sales platform and is already noticing positive changes. “We are a refrigeration company, and Uappi has this expertise, which we see as a differentiator. We’re already anticipating growth from these initial results,” explains Philippe Stephanou, Head of B2B at Webcontinental.
Edmilson Maleski, CEO of Uappi, highlights the company’s consolidated experience in the air conditioning and refrigeration segment. “We’ve been serving clients in this sector for over 10 years, allowing us to develop specific and mature functionalities, like a BTU calculator. This tool enables even consumers to correctly size their environment. Additionally, we offer practical solutions, like assembling air conditioning kits—which include a condenser and one or more evaporators—in a simple and intuitive way. These are differentiated features, such as multi-payment methods, allowing customers to split their purchase between Pix and credit card, for example,” he said.
