With the continuous growth of the franchise market in Brazil, 2025 presents itself as a strategic moment for those who wish to start a business. Among the networks that have caught attention is Love Gifts, specializing in creative gifts and personalized decor items. Founded in 2014 by Fábio Farias, the brand closed 2024 with over 80 units spread across Brazil and an estimated revenue of R$ 25 million.
The franchise sector as a whole has shown positive results. According to the Brazilian Franchising Association (ABF), the segment grew by 12.1% in the third quarter of 2024, driven by increasing interest in safer and more structured business models. Among the standout niches, the gift and decor market remains heated, especially during holidays. The National Confederation of Commerce of Goods, Services, and Tourism (CNC) estimates that this year’s Christmas sales will reach R$ 69.75 billion, reinforcing the potential of this sector.
Love Gifts differentiates itself by investing in a product mix that values the act of gifting with personality. Among the offerings are creative lamps, inspirational message frames, and decor pieces that cater to an audience seeking originality and emotional connection. In 2024, the national retail sector was marked by strategies focused on enhancing the customer experience.
According to Fábio Farias, founder and CEO of the network, the goal goes beyond selling products. ‘Our focus is to offer items that create memories and connections between the giver and the recipient. It’s an expanding market, with consumers increasingly demanding regarding the quality and purpose of gifts,’ he comments.
Beyond its unique proposition, the network relies on robust support for franchisees. The structure includes everything from selecting the commercial location to customized marketing strategies, ensuring greater security for those who decide to invest in the business. ‘The network’s growth shows that support and proximity to franchisees have been a key differentiator,’ Farias emphasizes.
With an initial investment starting at R$ 16.9 thousand, Love Gifts positions itself as an affordable option within the low-cost franchise segment, targeting those seeking financial returns with structured planning.
The franchise market, especially in gift and decor niches, has proven resilient even amid challenging economic scenarios. Investing in businesses that combine creativity, accessibility, and strong consumer relationships may be a strategic bet for the coming years.
