In another strategic move to strengthen its presence in the entertainment segment, bet.bet – a regulated company in the online betting market – announces singer Léo Foguete as its new ambassador. A sensation in forró and piseiro, the Pernambuco-born artist will star in advertising campaigns, participate in exclusive activations, and produce special content for the brand’s social media. This partnership not only marks the beginning of a new phase in the musician’s career but also reinforces the company’s commitment to authentically connecting with young audiences passionate about music, culture, and sports.
“We were looking for a personality that represents bet.bet’s DNA: young, authentic, popular, and with great engagement power. Léo embodies all of that. He has a real connection with fans and an inspiring journey that aligns perfectly with our values. We are certain this partnership will make us even stronger and provide unforgettable experiences for all our customers,” says Junior Guerra, the institution’s marketing director.
Born in Petrolina (PE), Léo Foguete is 21 years old and already stands out among the big names of the new forró generation. In November 2024, his career took off: he went from anonymity to topping the charts with the hit “Última Noite” – a collaboration with singer Nattan. With the EP “Obrigado Deus,” which led Spotify Brazil, Léo solidified his popularity in the music scene. A former construction worker’s assistant, he became a symbol of resilience, talent, and charisma. Currently, he is an exclusive artist at Vybbe, one of the country’s biggest producers, and has already partnered with names like Ana Castela, Zé Vaqueiro, Manu Bahtidão, and Luan Pereira.
“Today, I join bet.bet, a brand that, just like me, thrives on emotion, connection, and attitude. This partnership comes at the perfect time, exactly as we’re accelerating my projects and taking my music to more people. With this support, I’ll be able to turbocharge my work even more – on stage, online, and in everything ahead. Together, we’ll double the excitement for the fans, blending music, entertainment, and that unique vibe only bet.bet has. Thank you for the trust, and expect great things coming soon!” celebrates the singer.
