Bling, LWSA’s ERP platform, and Beleza na Web, the largest specialized digital beauty platform in Brazil, announce a partnership to enhance the operations of micro and small Brazilian entrepreneurs on Beleza na Web’s marketplace.
With the integration, Bling will enable retailers to automate essential processes such as stock updates, product registration, and invoice issuance, reducing reliance on manual tasks and boosting operational efficiency. The new connection centralizes sales management and allows entrepreneurs to focus their efforts on business strategy.
The ERP platform offers retailers a solution that centralizes sales operations in an automated and integrated manner, optimizing their routines and reducing errors. It is a strategic step to meet the real needs of micro and small entrepreneurs in the beauty segment, empowering their businesses and making them more competitive in online commerce. “This partnership reflects our desire to offer innovative solutions that drive retailers’ growth in a comprehensive and efficient way,” says Maria Isabel Miranda, Executive Director of Beleza na Web.
For Bling, the integration strengthens its strategy of attracting new users by offering solutions that simplify entrepreneurs’ management. “Between January and June of this year alone, the platform recorded BRL 6.87 billion in GMV (gross merchandise value) transacted in the beauty category—a 47% growth compared to the same period in 2023, which accounted for BRL 4.65 billion in issued invoices,” says Marcelo Navarini, director of Bling.
