Beleza na Web, a beauty platform, announced the exclusive arrival of Elizavecca to its portfolio on the Beleza na Web website, starting June 16. Globally recognized for its innovative products and iconic packaging, the viral South Korean brand arrives in Brazil with its most successful mask: the CER-100. The launch reinforces the platform’s commitment to pioneering the offering of high-potential global brands to Brazilian consumers.
Known for combining innovation, high performance, and a playful touch in its products, Elizavecca is an international reference in skin and hair care. With a modern and accessible positioning, the brand attracts both those seeking visible results from the first application and those who value sensory experience and authenticity in their beauty routine.
The brand’s arrival also aligns with the growing interest of Brazilian consumers in Korean-origin products. A survey conducted by Ecglobal, specializing in consumer insights with 957 people, revealed that 40% of Brazilians have already purchased Korean cosmetics, and 60% stated they are willing to pay more for products from this origin, driven by the strong influence of K-dramas and K-pop in local culture.
“Bringing Elizavecca exclusively to Beleza na Web’s e-commerce is another step in our strategy of curating international brands that are phenomena among consumers. The mask arrives to meet a growing demand for effective hair products with a unique identity,” explains Maria Isabel Miranda, executive director of Beleza na Web.
