B2B companies are increasingly determined to scale their commercial operations with intelligence, predictability, and efficiency. For this, they have invested in platforms that automate lead generation, structure prospecting, and enable data-driven decisions—reducing time waste and consistently increasing sales performance.
Among the solutions gaining prominence in this scenario is Driva, a Paraná-based platform serving over 15,000 companies nationwide. The company’s proposition is clear: transform how sales teams operate by replacing assumptions with data-driven decisions. With proprietary technology and a robust information base, the startup offers tools to identify addressable markets, segment leads precisely, and structure more efficient actions from the first customer contact.
Commercial decisions based on concrete data
According to Patrick de César Francisco, CEO of Driva, many companies still waste time and energy trying to generate demand from generic databases and unqualified contacts. ‘What we see today is a shift in operational logic. Selling predictably requires real-time market insights, cross-referenced data, and an intelligent approach. Technology provides support, but the focus is on delivering more accurate data and aiding the sales team’s routine,’ he explains.
To enable this type of operation, the platform allows access to data on active companies using customized filters. Information such as sector, location, size, estimated revenue, and digital presence helps create lists aligned with ideal customer profiles. Instead of mass outreach or generic approaches, the goal is to equip salespeople with the right resources to contact those truly likely to convert.
More productivity, less waste
Beyond lead generation, the solution also automates multi-channel prospecting workflows, integrating with tools already used by sales teams, such as WhatsApp, LinkedIn, and Email. This enables salespeople to spend less time on repetitive tasks and more on what truly drives results: selling.
Lívia Alves, Partner and Chief Revenue Officer (CRO) at Driva, emphasizes that pre-sales structuring remains a bottleneck for many companies. ‘It’s common to see teams losing productivity due to unclear prospecting criteria. When salespeople know exactly whom to contact—and when—conversion rates rise, and sales cycles shorten,’ she notes.
With a continuously evolving solution, the company is expanding its features, investing in AI-driven conversion, and growing its technical and sales teams. The goal is to double current revenue by 2025, establishing itself as the country’s leading commercial intelligence platform. The focus remains the same: making B2B sales more strategic, predictable, and scalable.
