B2B companies are increasingly determined to scale their commercial operations with intelligence, predictability, and efficiency. To achieve this, they are investing in platforms that automate lead generation, structure prospecting, and enable data-driven decisions—reducing wasted time and consistently improving sales performance.
Among the solutions gaining prominence in this scenario is Driva, a Paraná-based platform serving over 15,000 companies nationwide. The company’s proposition is clear: transform how sales teams operate by replacing assumptions with data-driven decisions. With proprietary technology and a robust database, the startup offers tools to help identify addressable markets, segment leads accurately, and structure more efficient actions from the first customer contact.
Commercial decisions based on concrete data
According to Patrick de César Francisco, CEO of Driva, many companies still waste time and energy trying to generate demand from generic databases and poorly qualified contacts. ‘What we see today is a shift in operational logic. Selling predictably requires real-time market insights, data cross-referencing, and an intelligent approach. Technology serves as support, but the focus is on delivering more assertive data and assisting the sales team’s routine,’ he explains.
To enable this type of operation, the platform provides access to data on active companies based on customized filters. Information such as sector, location, size, estimated revenue, and digital presence serves as the foundation for creating lists aligned with the ideal customer profile. Instead of mass outreach or generic approaches, the goal is to equip salespeople with the right inputs to engage with those who have real conversion potential.
More productivity, less waste
Beyond lead generation, the solution also automates multi-channel prospecting workflows, integrating with tools already used by sales teams, such as WhatsApp, LinkedIn, and Email. This allows salespeople to spend less time on repetitive tasks and more time on what truly drives results: selling.
Lívia Alves, Chief Revenue Officer at Driva, emphasizes that pre-sales structuring remains a bottleneck for many companies. ‘It’s common to see teams losing productivity due to unclear prospecting criteria. When salespeople know exactly who to contact and when, conversion rates rise, and the sales cycle shortens,’ she notes.
With a solution in constant evolution, the company continues to expand its functionalities, investing in AI for conversion and growing its technical and commercial teams. The goal is to end 2025 with double the current revenue, solidifying its position as the leading commercial intelligence platform in the country. The focus remains the same: making the sales process more strategic, predictable, and scalable for B2B companies.
