Avalara , Inc ., a leading provider of tax compliance automation software for businesses of all sizes, announced today that Carlos Mercuriali has been appointed SVP, GM of International Commercial Operations.
Mercuriali brings strong global operations experience to this strategic leadership role, including over 12 years at SAP in sales and general management positions, with a career spanning the United States, Latin America, and EMEA regions.
As SVP, GM of International Commercial Operations, Mercuriali will support Avalara’s business strategy to expand its international presence and vision, driving adoption of the company’s core offerings such as the Tax Calculation Engine and Compliance Delivery solution (AvaTax and Tax Compliance), along with products like e-invoicing, cross-border solutions, and others that provide global coverage of international compliance to customers.
“Carlos is an established global leader in sales and commercial operations, with a proven track record at multinational technology companies,” said Ross Tennenbaum, President of Avalara. “His expertise will be crucial to strengthening our high-performance culture and helping Avalara achieve our growth and profitability goals in two of our most dynamic regions, EMEA and Latin America.”
In recent years, Avalara has made strategic investments in VAT products and its e-Invoicing and Live Reporting solution. In fall 2024, the company was positioned in the Leaders category in the IDC MarketScape: Worldwide Value-Added Tax Management Applications 2024 Vendor Assessment and IDC MarketScape: European Compliant e-Invoicing Solutions 2024 Vendor Assessment.
