Automatic Pix is about to redefine the payments landscape in Brazil, impacting millions of Brazilians and businesses. Launched on June 16, this new feature of the Central Bank’s (Bacen) instant payment system arrives to simplify the lives of consumers and recurring service providers, promising greater convenience and efficiency.
Context and trend: the evolution of digital payments in Brazil
Since its implementation in November 2020, Pix has established itself as the primary payment method in Brazil. Its speed, security, and ease of use have driven the digitization of financial transactions at an unprecedented pace, surpassing cash and TED as essential tools for millions of Brazilians. This massive adoption demonstrates not only the public’s receptiveness to innovations in the sector but also paves the way for the acceptance of Automatic Pix as an efficient and widely adopted solution for recurring consumption.
Automatic Pix will enable automated payments for bills such as electricity, phone, schools, gyms, condominiums, subscriptions, and insurance. This functionality represents a significant advancement in the journey of digital payment methods, paving the way for a new era of convenience and automation.
The pilot project, initiated in April, is being developed collaboratively between the Central Bank, financial institutions, and payment initiators. The tests have successfully validated both technical integration and consent flows, preparing the ground for its official launch in June.
After Pix via Payment Initiation, Automatic Pix reinforces the convergence between the instant payment system and the Open Finance ecosystem, taking interoperability and financial automation to a new level, with direct impacts for businesses and consumers.
In practice, it functions as a modern automatic debit: with a single authorization, the user allows recurring payments of variable amounts, such as subscriptions or monthly fees. The difference lies in the flexibility and portability provided by Pix’s infrastructure.
Financial inclusion as a central driver: opportunity for millions of Brazilians
One of the most relevant impacts of Automatic Pix lies in its potential for financial inclusion. As highlighted by Gabriel Galípolo, Director of Monetary Policy at the Central Bank, approximately 60 million Brazilians do not have a credit card. This significant portion of the population faces barriers to accessing a range of services that require recurring payments, such as streaming platforms, gyms, and monthly fees.
Automatic Pix emerges as a direct response to this gap, allowing millions of users to access services previously restricted to the credit universe. By democratizing consumption and boosting the economy, the new functionality opens a new horizon for the unbanked population or those without access to cards.
For subscription companies, digital platforms, and recurring service providers, this represents a unique expansion opportunity. With an expanded base of potential consumers, these companies can grow sustainably, promoting social inclusion and strengthening their market position.
Practical applications and changes in consumption: a new experience for customers and businesses
Automatic Pix opens a range of possibilities for various sectors, transforming the way Brazilians consume services. Areas such as education (school fees and courses), health (plans and gyms), mobility (transport apps and vehicle rentals), entertainment (streaming and subscription clubs), and fintechs (bill payments and financial services) will be directly impacted.
SaaS companies (Software as a Service), gyms, subscription clubs, marketplaces offering recurring services and other subscription-based businesses will be able to drastically simplify their billing processes. By offering a practical, secure, and widely accepted payment option for their customers, these companies reduce operational complexity, increase revenue predictability, and optimize cash flow management. This will result in greater revenue predictability for businesses and a smoother, more convenient consumption experience for users.
Pioneering and expertise in Automatic Pix
Muevy is at the forefront of adopting Automatic Pix, offering a robust and ready solution for businesses looking to implement this new functionality.
“We are talking about a technical advancement with immense social potential. With Automatic Pix, a segment of the population previously invisible to credit can finally access services that require recurring payments. For businesses, it’s a chance to expand the market efficiently and securely,” highlights José de Carvalho Júnior, CEO of Muevy
Muevy’s Automatic Pix API is already approved and ready for implementation, positioning the company as an essential facilitator for businesses that want to stay ahead and capitalize on the benefits of this new payment method. Muevy’s technical expertise ensures efficient and secure integration, allowing businesses to fully leverage the potential of Automatic Pix.
Market data: the potential impact on recurring growth
The Central Bank of Brazil has high expectations for the adoption of Automatic Pix. The institution anticipates that the new functionality will significantly contribute to reducing delinquency and improving cash flow predictability for businesses, crucial factors for the financial health of any business. The expectation is that Automatic Pix will bring a new wave of growth in Pix transactions and be adopted on a large scale, especially due to its notable potential to include millions of new consumers in the recurring services market.
Recent data from relevant sources in the alternative payments market reinforce the global trend of growth in digital payment methods and the importance of innovative solutions like Automatic Pix to drive recurring consumption in the country. The potential impact on the growth of subscription and recurring-based businesses is substantial, opening new revenue avenues and strengthening the entire digital payments ecosystem in Brazil.
