The delivery market is experiencing one of the fastest moments in its history — and those leading the transformation also need to evolve. It is in this context that ATW Delivery Brands, the largest dark kitchen holding company in the country, announces its new identity: starting in May, it will be renamed Tastefy.
The name change represents more than a visual or verbal update. It is a strategic step in market positioning, designed to strengthen the connection with the increasingly demanding, digital, and food-experience-focused younger audience.
Currently, the holding operates nearly a thousand digital restaurants, with 180 physical kitchens spread across Brazil, and projects revenue of R$220 million by 2025. Behind these numbers lies an innovative model: each location operates with all brands simultaneously, optimizing structure, increasing profitability, and offering a wide variety of menus to consumers from a single operational hub.
The company’s portfolio includes 15 proprietary brands, ranging from Japanese and Italian cuisine to traditional Brazilian countryside dishes and snacks — a complete ecosystem catering to different profiles and dining occasions. This culinary diversity, combined with optimized processes, technology, and logistical intelligence, makes the holding one of the most robust and scalable business models in the out-of-home dining sector.
“The change symbolizes our current essence: a young, connected company with a thirst for innovation that deeply understands new consumption habits,” says Victor Abreu, CEO of the holding. “More than delivering food, we deliver experiences. And we want that to be clear from the brand name itself.”
Tastefy is born and already establishes itself as a trend: a delivery service that goes beyond the plate — transforming how Brazilians consume, innovate, and shape the future of food.
