Agility, a defining characteristic of online consumption, has directly influenced customer behavior. According to a survey by Giuliana Flores, express deliveries, those completed within 3 hours, already account for (18%) of all orders placed on the website, reinforcing the preference for fast and efficient solutions when gifting. The data reveals how this experience has been a decisive factor in customer satisfaction and highlights the importance of structured logistics to keep pace with digital retail.
The demand for express deliveries is especially high in strategic regions of São Paulo, such as the South, West, East, Center, and ABC. In these areas, shipping speed is a valued differentiator for consumers who seek to surprise with gifts even within short timeframes.
To ensure the best delivery experience, the company constantly invests in logistical innovation. Special packaging, for example, is designed to facilitate transportation and preserve the durability of flowers, even in the fastest deliveries. Additionally, the brand continues to seek new partnerships to expand its reach and operational efficiency.
Other shipping methods also stand out in the company’s e-commerce. Business-hour deliveries lead the preference, with (26.2%) of choices, followed by morning (24.91%) and afternoon (10.36%) periods. This variety of options allows customers to choose the best time to send flowers and gifts, whether planning ahead or arranging a last-minute surprise. Flexibility in delivery formats has been a brand differentiator, especially during holidays when punctuality and meaning go hand in hand.
“We believe that a positive experience with express delivery is crucial for customer satisfaction. Many customers choose this type of delivery not only out of urgency but because they trust that the gift will arrive exactly at the right time, ensuring all the emotion and surprise that make gifting a special moment,” shares Clóvis Souza, founder and CEO of Giuliana Flores.
