In 2024, Brazil recorded 1,247 merger and acquisition operations, according to consulting firm Kroll, and post-merger integration—known as Post-Merger Integrity (PMI)—is a decisive moment for the success of these transactions. Louro Tech, founded in 2024 by Felippe Pires, former partner at XP and current CEO, solved this problem by combining artificial intelligence (AI), real-time data consolidation, and an advanced CRM, reducing the average PMI time from long months to just a few days. Currently, the company manages over R$ 20 billion in assets and is projected to reach R$ 100 billion by the end of 2025.
During PMI, there are several barriers to be faced by the companies involved. “Every minute counts. Integrating different systems is not just a technical issue—it’s an operational risk that amplifies cultural clashes between teams. When essential information is lost in transition, what should be synergy becomes a problem,” explains Pires. The expert cites as an example the data integration Louro Tech performed between two companies. “Consolidating the historical commercial management data of both companies to leverage synergies, for instance, would take at least two months. We reduced this time to three days, completing the merger without losing a single piece of data,” says the CEO.
Another facilitator may be the tool used by organizations to analyze and manage their data. If the companies involved in the merger or acquisition already use the same tool, the post-merger transition becomes much smoother. “The fact of using the same data structure greatly facilitates PMI. And since the installation and implementation of the tool is very fast—we set it up and deploy it within a week—we can merge companies more efficiently regarding data management,” adds the CEO.
Studies indicate that 41% of mergers and acquisitions fail due to integration failures between companies, leading to significant financial losses. The inability to quickly consolidate strategic information can result in customer loss, misalignment between teams, and difficulties in adapting to new operational processes. The expert explains that an office managing R$ 500 million in assets, for example, can spend an average of 16 hours per week correcting errors between disconnected spreadsheets—time that could be dedicated to acquiring new clients.
Efficient data integration not only accelerates operational transition but also ensures regulatory compliance and mitigates legal risks. Financial documentation and mandatory reports can be automatically generated, reducing errors and ensuring transparency for audits and regulatory bodies. “It’s not just about consolidating data but ensuring the entire operation proceeds flawlessly, avoiding regulatory penalties and optimizing time,” adds Pires.
This efficiency directly impacts talent retention within the companies involved in the merger. A swift and well-structured process minimizes uncertainty, reducing turnover rates among key professionals. Companies facing prolonged and disorganized transitions often lose strategic talent to competitors, compromising business continuity. Louro Tech’s technology facilitates team adaptation, ensuring the merger achieves its growth and operational synergy goals.
