Artificial intelligence (AI) has moved from being a futuristic trend to becoming an essential tool in the digital transformation of businesses. However, finding skilled professionals to lead automation projects, data analysis, and technological innovation has become a major obstacle. The talent shortage not only slows the progress of many companies but also increases competition among employers for qualified specialists.
In Ramon Toledo’s case, the gains from using AI in sales reached R$48,000 in just one week. “I had the method, I’m a natural-born salesman, and when I discovered the possibilities that artificial intelligence offered me, I dove right in. I learned the process, sought technical knowledge, and quickly started closing deals with several companies that were practically begging for an AI specialist. The catch is that I’m not a specialist, but since no one else could combine sales and AI, I stood out quickly,” says the expert in neurosales with AI.
A recent McKinsey study revealed that 56% of global organizations already use artificial intelligence in at least one business area. However, only 13% of these companies say they are extracting the full value that AI can offer. This gap is largely due to the lack of professionals capable of translating technological possibilities into practical results.
According to Alan Nicolas, a business artificial intelligence expert and founder of Academia Lendár[IA], companies are fiercely competing for talents who combine technical skills, creativity, and strategic vision. “Professionals who master areas like machine learning, data science, and AI ethics are essential to transforming technology into concrete, measurable results,” he states.
The pressure to hire artificial intelligence specialists has led many companies to adopt bold recruitment strategies. From internal training programs and university partnerships to robust benefits packages, organizations are seeking to attract the best professionals in the market. Even so, many positions remain open for months, highlighting the complexity of the scenario.
For Alan Nicolas, this is a rapidly expanding job market but one that remains insufficiently supplied. “The training of qualified professionals doesn’t keep pace with technological evolution. Additionally, artificial intelligence requires a unique combination of technical skills and soft skills, such as critical thinking, creativity, and collaboration. This profile is rare and, consequently, highly valued,” explains the expert.
Challenges for companies and opportunities for professionals
While large corporations can invest in top talent and cutting-edge technology, small and medium-sized businesses face greater challenges. Often, they lack the resources to compete with market giants. “These companies need to bet on internal training and strategic partnerships to overcome the shortage of specialists. They should also adopt more accessible AI solutions tailored to their realities,” suggests Alan.
On the other hand, for those looking to enter this expanding market, the scenario is extremely promising. Professionals who combine technical expertise with the ability to solve complex problems are in higher demand than ever. “Artificial intelligence is shaping the future of work. Those who invest in training and follow industry trends will have a universe of opportunities at their disposal,” emphasizes the expert.
Beyond traditional roles, new careers are emerging in the AI ecosystem, such as language model trainers, algorithm auditors, and AI ethics and governance specialists. “These positions reflect the maturity of the technology and the need for a more responsible and human-centered approach to developing artificial intelligence solutions. We’re talking about a market that not only grows but also diversifies rapidly,” he concludes.
