The global delivery market is expected to reach $1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil already accounts for 1.51% of global revenue, according to Statista data — a significant share, considering the country’s size and the accelerated growth of app-based consumption.
“During festive periods, demand for deliveries surges, requiring extra attention from the entire ecosystem: restaurants, markets, logistics operators, and, of course, the delivery apps themselves. On these occasions, deadlines become tighter, and customer expectations soar,” says Vinícius do Valle, Marketing Coordinator at Gaudium, a company specializing in mobility and delivery technology.
Therefore, strategic preparation for these occasions is essential — not only to ensure smooth operations but also to leverage the moment as a real opportunity for growth and customer loyalty. With this in mind, the executive shared some tips on how to organize. Check them out:
1. Demand forecasting and operational scaling
The first step is to look at the data. How did the platform or operation perform in previous years? Which categories sold the most? Based on this analysis, it’s possible to predict peak demand, adjust platform capacity, and increase the number of partner couriers, kitchens, or inventory. Anticipation is the key word.
2. Technology and automation as the foundation of efficiency
For delivery, speed and precision are essential — especially during holidays. Technology is the greatest ally in this scenario. Automated routing systems, real-time inventory integration, and monitoring dashboards help keep everything under control, even with high volumes. Investing in technological infrastructure is no longer optional.
3. Attention to the customer experience
An order isn’t just a meal or a gift — it’s an expression of care. That’s why the customer experience should be handled with extreme attention. This includes everything from a functional and intuitive app to on-time delivery, careful packaging, and personalized messages.
4. Proactive support and agile channels
During peak demand, errors may happen. But how they’re resolved makes all the difference. Have a team ready to respond quickly and, if possible, use bots and automation to speed up simple processes. Consumer trust depends on responsiveness.
Seasonal dates are a true test for the delivery sector. But they’ve also become a showcase: it’s when apps demonstrate their ability to scale, deliver quality service, and delight consumers. “With planning, technology, and a focus on the customer, it’s possible to turn this demand spike into real growth — and good reasons for the customer to return year-round,” concludes Valle.
