The union between ApliCap Capitalização and the crowdfunding leader, Vakinha, marks a new era in online donation culture in Brazil. With its “Vakinha Premiada” initiative launched in 2022, people have more reasons to participate in social causes, with monthly raffles as prize incentives—not just as causes people engage with socially. The partnership strengthened the donation culture to benefit both donors and campaign creators.
As a reference point, the Vakinha platform is known for publishing various causes needing funding, such as healthcare treatments, education, social aid for animals, and even personal emergency social assistance. With this collaboration, there is increased motivation to help, as both donors and campaign creators have the opportunity to win prizes.
“Our partnership with ApliCap emerged with the creation of Vakinha Premiada, an initiative that not only encourages solidarity but also recognizes and rewards those who engage in this journey. This way, we can expand the reach of campaigns and encourage even more people to contribute to important causes,” highlights Luiz Felipe Gheller, CEO of Vakinha.
To ensure transparency and security in the raffles, ApliCap handles everything—from setting the rules to prize payments. They comply with SUSEP (Superintendência de Seguros Privados), which adds even more credibility to the process.
“We advise our partners with the best capitalization solutions available. When they approached us to develop the collaboration, we understood that the Incentive Modality would be the most suitable and would attract the expected results,” explains Diego Zugno, Director of ApliCap.
For companies looking to attract new customers, retain existing ones, and strengthen their brand through raffles, the Incentive Modality has been a highly effective strategy. This was the modality that, in Vakinha’s case, gave the platform a competitive edge, increasing user engagement and the social impact of fundraising.
