Amstel, a renowned beer brand, is significantly expanding its presence in Brazilian e-commerce through a strategic partnership with two industry giants: iFood and GPA. This move aims to strengthen the brand’s distribution and provide a more convenient shopping experience for consumers.
The collaboration between Amstel, iFood, and GPA promises to revolutionize how Brazilians buy beer online. From now on, consumers will be able to purchase Amstel products directly through the iFood app, with the convenience of fast delivery. Additionally, the partnership with GPA, one of the country’s largest retail groups, will ensure that Amstel products are available across various e-commerce platforms operated by the group, such as Pão de Açúcar and Extra.
E-commerce growth in Brazil has been exponential in recent years, driven by the pandemic and changing consumption habits. Amstel, attuned to this trend, has decided to heavily invest in the digital channel to reach an even larger audience. “We are excited to offer our customers more options and convenience when purchasing their favorite beers,” stated Amstel’s marketing director, João Silva.
The partnership with iFood is one of the pillars of this strategy. The app, which is a leader in the food delivery market, will now also be an important platform for alcoholic beverage sales. With this integration, users can find and purchase Amstel products with just a few clicks, taking advantage of iFood’s speed and delivery efficiency. “Our mission is to make our users’ lives easier, and this partnership with Amstel is an important step in that direction,” said Maria Fernandes, iFood’s operations director.
Meanwhile, the partnership with GPA will allow Amstel to leverage the group’s extensive distribution network, ensuring its products are always available to consumers, both in physical stores and online. “We are happy to strengthen our beverage offerings with the inclusion of Amstel, a brand that has increasingly won over Brazilian tastes,” commented GPA’s CEO, Roberto Lopes.
Industry experts assess that this initiative could significantly boost Amstel’s sales in Brazil. Integration with high-reach platforms like iFood and GPA positions the brand advantageously to compete in the premium beer market. Additionally, the convenience provided by e-commerce may attract new consumers seeking practicality and speed in their purchases.
Promising Future
With this move, Amstel demonstrates its alignment with consumption trends and readiness to meet the demands of an increasingly digital market. The expectation is that the brand will continue expanding its online presence, exploring new partnerships and technological innovations to remain competitive and relevant in the Brazilian landscape.
The partnership between Amstel, iFood, and GPA is a clear example of how collaboration between companies can result in significant benefits for consumers, offering more options and convenience when shopping. With this strategy, Amstel is poised to secure an even greater place in the hearts of Brazilians.
With information from Mercado&Consumo
