Americanas, one of Brazil’s largest and most traditional retailers, has chosen VTEX, a global commerce composable platform for B2C and B2B companies, as its strategic partner to modernize its digital operations and accelerate its technological transformation. The system migration process is part of the retailer’s ecommerce environment upgrade and simplification project.
“VTEX is a consolidated sales platform with comprehensive functionality and scope aligned with our business needs and digital evolution,” commented Renato Drumond, Vice President of Digital Retail at Americanas.
According to Rafaela Rezende, General Manager of VTEX in Brazil, “this transformation demonstrates Americanas’ commitment to building a sustainable digital operation. Additionally, VTEX brings speed for innovation, along with being resilient and flexible for customization. Projects of this magnitude go beyond technology — they require strategic vision, collaboration, and agile execution.”
With the adoption of VTEX, Americanas now has a robust and scalable solution composed of ready-to-use features, such as native integration with sellers on the platform itself, ensuring even greater speed, advertising functionalities, and omnichannel capabilities. This new structure replaced legacy systems with more modern and flexible alternatives, resulting in process optimization, reduced operational costs, and accelerated time-to-market, in a more agile and integrated environment.
“VTEX is modular, allowing greater flexibility for us to adapt while simultaneously developing new solutions for opportunities arising from business strategies,” stated José Figueiredo, CTO of Americanas.
The project was delivered in just 11 months — from account provisioning in April 2024 to go-live in March 2025 — the result of strong collaboration between Americanas’ technical teams, VTEX, and strategic partners. Among the main challenges were migrating the Seller Center to a new availability and pricing indexing protocol and adapting VTEX’s infrastructure to support a higher volume of sellers, promotions, and pages indexed on Google. This evolution was essential to ensure performance and scalability and required joint efforts in engineering, SEO, and framework enhancements like VTEX’s FastStore, built on modern technologies to facilitate store development and certain functionalities.
The shift to a SaaS architecture also required aligning new responsibilities and processes among teams, as the previous technological environment was managed internally.
Initial performance results include the release of mixed carts enabling combinations of products from third-party and in-house inventory, even across different physical stores. Integration with VTEX’s partner ecosystem has also already brought practical innovations. One example is the use of the VTEX IO framework for developing solutions like payment connectors created by Americanas itself, the in-store payment solution developed by Quality, and Clearsale’s anti-fraud extension.
With the new platform, Americanas begins a new phase in its digital journey, supported by a solid foundation to scale, innovate, and deliver simpler, connected, and more efficient experiences to Brazilian consumers.
