Starting July 4th, Prime members across Brazil will have the opportunity to enjoy exclusive deals on tens of thousands of products across various categories during the Prime Day Warm-Up. These offers will last while supplies last or until Prime Day begins on July 15th and 16th. In addition to free shipping with no minimum purchase—a benefit enjoyed all year long—Prime members will get early access to exclusive discounts in categories like Amazon Devices, Wellness, Kitchen, Cleaning Products, Home, Books, Beauty, Stationery & Office Supplies, Toys & Games, and Fashion. Non-members can try the program for free for 30 days, gaining access to all Amazon Prime benefits, including Warm-Up and Prime Day 2025 deals.
“Prime Day is another moment to celebrate our Prime members with exclusive, unbeatable deals. We know how much our customers look forward to the event and seek attractive discounts for their desired items. The ‘Warm-Up’ period arrives so our members can enjoy a vast selection of early deals,” says Camila Nunes, Marketing and Prime Director at Amazon Brazil.
The Warm-Up for the 6th edition of Prime Day begins at 12 AM on Friday, July 4th, and ends just before Prime Day starts at 11:59 PM on July 14th. During the Warm-Up, Brazilian customers will have access to discounts on eligible Prime Day products from Amazon.com in the U.S. with free international shipping.
Get ready for the 2025 Prime Day Warm-Up!
- “Alexa, what are my deals?”: Prime members can set a reminder for the event by saying, “Alexa, set a reminder for the Prime Day Warm-Up at 12 AM on July 4th.” Additionally, using the command “Alexa, add [product name] to my cart,”they can add items to their Amazon shopping cart. The voice assistant can also notify them when items on their Wish List, Cart, or Saved for Later list go on sale.
- Personalized deals for you:Prime members can set up notifications for personalized deals, including “Related to items you viewed,” “Top brands for you,” and “4+ star deals for you.”
- Don’t miss any deals!To receive alerts for the 2025 Prime Day Warm-Up, visit the event page in the Amazon Shopping app to set reminders.
- Enjoy fast, free shipping on all Prime Day deals:Prime members enjoy fast, free shipping nationwide with no minimum purchase on tens of thousands of eligible items, with prioritization throughout the year.
- Free shipping on international orders from Amazon U.S.:Prime members also get free shipping on over 10 million international offers with no minimum order.. During the Prime Day Warm-Up, Prime members will have access to deals from the U.S. Prime Day, which runs from July 8th to 11th.
- Payment Methods:On Amazon.com.br, customers can pay with credit cards (all major Brazilian and international brands), prepaid cards, Pix, bank slips, or install purchases without a credit card. They can also apply for the no-annual-fee Amazon Prime Credit Card, offering interest-free installments up to 21x on selected products.
Highlights of the Prime Day Warm-Up:
Amazon Devices[i]*: Amazon Echo and Fire TV devices will be up to 29% off. Discounts include select Echo devices—Echo Dot, Echo Pop, Echo Show 5, Echo Spot, Echo Show 8, Echo, Echo Studio, and Echo Buds—plus deals on the Fire TV Stick HD and accessories like Echo Dot charging bases, Echo Pop covers, and Echo Show 8 adjustable stands.
Echo and Fire TV devices can be purchased with up to 10 interest-free installments. Prime members also get free shipping and extra discounts for Pix or bank slip payments: +7% for Echo devices and +10% for Fire TV.
Health & Wellness: Up to 30% off on personal care items like diapers, supplements, and body care products from brands like Pampers, Huggies, Dove, and Max Titanium.
Kitchen & Dining: Up to 30% off on cookware, coffee makers, bakeware, dishware, and appliances from brands like Tramontina, Wolff, Philco, Alleanza, and Lyor.
Home Cleaning: Up to 30% off on laundry, dish, and home care products from brands like OMO, Finish, Comfort, and Downy.
Home & Decor: Up to 30% off on air & ventilation, bedding, home appliances, storage, and furniture from brands like Tramontina, Teka, Coza, Lyor, Britânia, Altenburg, Philco, Buddemeyer, and Mondial.
Books: Up to 50% off books from publishers like Companhia das Letras, Arqueiro, Globo, and Record.
Beauty: Up to 30% off on hair care, skincare, perfume, and makeup from brands like Lola Cosmetics, L’Oréal, Nivea, Wella, Caudalie, Maybelline, Lancôme, Kérastase, Eucerin, Isdin, La Roche-Posay, and Cetaphil.
Stationery & Office: Up to 25% off on coloring supplies, writing materials, and photo paper from Faber-Castell, CIS, Fujifilm, and BIC.
Toys & Games: Up to 30% off on puzzles, games, dolls, and building blocks from Grow, Sunny Brinquedos, LEGO, Elka, and Xalingo.
Baby Items: Up to 25% off on strollers, layettes, toys, pacifiers, and bottles from Buba, Fisher-Price, NUK, and Maxi-Cosi.
Pets: Up to 25% off on flea treatments, pet food, and treats from Whiskas, Bravecto, NexGard, and Chalesco.
Food & Beverages: Up to 30% off on coffee, energy drinks, protein bars, shakes, and condiments from Nestlé, Piracanjuba, Baggio, Orfeu, Red Bull, BOLD, and Heinz.
Alcoholic Beverages: Up to 30% off on vodka, whiskey, beer, liqueurs, wine, and sparkling wine from Diageo, Ambev, Pernod Ricard, and Heineken.
Furniture: Up to 25% off on desks, chairs, tables, and drawers from Agraplast, Artelly, Tramontina, and Multivisão.
Automotive: Up to 35% off on safety, care, and accessories from Bosch and FSE.
Appliances: Up to 20% off on ovens, stoves, washers, microwaves, and filtered water units from Philco, Hidrofiltros, and Suggar.
Ways to Shop & Save with Amazon
With Amazon, Prime members can save on products and services they love. Discover more ways to maximize Prime Day:
- Prime Member Benefits: For Prime Day 2025, Amazon has prepared even more attractive benefits for Prime members, new or existing. New members or those switching to the annual plan will receive a R$60 coupon for use during the event. Amazon Prime offers the best in shopping, savings, and entertainment—all in one subscription for just R$19.90/month or R$166.80/year (with installments up to 12x R$13.90 on credit cards).
- Free & Easy Returns: Amazon simplifies exchanges and returns with free home pickup or in-person drop-off at post offices.
