AliExpress, the international online retail marketplace, is celebrating its 15th anniversary with a renewed commitment to accessibility, innovation, and customer satisfaction. Since its launch in 2010, the platform has experienced remarkable growth, transforming the global e-commerce landscape by offering millions of products across various categories, improving logistics, and enhancing the customer experience through personalization and innovative shopping features.
Currently, the platform reaches over 200 countries and regions, serving hundreds of millions of consumers worldwide. To commemorate this special milestone, the company is introducing new features and revealing interesting insights about consumer habits.
New “Snapshot” feature allows users to revisit their shopping journey
One of the main highlights is the launch of “Snapshot,” a feature that provides users with a personalized summary of their shopping journey on the platform. According to AliExpress’s latest US Consumer Insights Report, conducted by Censuswide, an independent market research firm, most consumers expressed interest in a personalized shopping summary, especially to discover total savings and favorite categories.
Snapshot allows users to relive their best shopping moments, including information such as:
- The first order placed on the platform
- How much the consumer spent (and saved!) over the years
- The total number of packages received
- Top favorite shopping categories
Consumer trends reveal interesting behaviors
AliExpress data shows that American shoppers have strong interest in categories like Beauty & Personal Care, Technology & Electronics, Fashion, Fashion Accessories, and Toys & Kids. Emerging categories such as Health & Wellness and Outdoor & Travel indicate that American consumers are passionate about outdoor sports and prioritizing well-being.
Interestingly, the platform’s data also reveals that over 2,000 excavators were purchased in the US through the site, highlighting the incredible diversity of products available.
Saving money is a priority for consumers in 2025
The Censuswide report, which surveyed 2,000 American consumers, highlighted key trends shaping online shopping behavior, emphasizing affordability and changes in shopping habits over the last 15 years:
- Over 158 million American consumers (60%) state that saving money is their top financial goal for 2025
- American consumers are seven times more likely to agree that they will spend more strategically and intentionally in 2025 than to say they will shop more impulsively (44% vs. 6%)
- 60% of surveyed shoppers started using the platform since 2020, highlighting growing enthusiasm for international commerce
Anniversary promotion with discounts of up to 80%
To celebrate the anniversary, AliExpress is running a major promotion from March 17 to 26, where American consumers can enjoy:
- Up to 80% off sitewide
- Daily prizes through “Shake & Win”
- Discount coupons ranging from $2 to $70, depending on purchase value
- Access to “Prize Land,” a new mini-game offering a chance to win more coupons, products, and a share of $1,000,000 in shopping credits
“We are incredibly proud of how far AliExpress has come over the last 15 years—driven by our commitment to value, variety, innovation, and customer focus,” said Chris Carl, Head of Marketing for AliExpress US. “We look forward to fueling our customers’ passion for discovery while delivering even greater value in the years to come.”
