This month, Alelo celebrates 22 years of a journey marked by pioneering, leadership, overcoming challenges, and great achievements. Throughout this journey, the company has built solid partnerships and maintained an unparalleled commitment to the well-being of over 10 million Brazilians. From north to south of Brazil, the company connects people and facilitates the daily lives of thousands of businesses, workers, and commercial establishments through innovative solutions in corporate benefits, expense management, and incentives.
True to its purpose—’The essentials of life are for everyone’—Alelo goes beyond the basics. The company continuously invests in digital innovation and smart solutions that make its customers’ lives easier, such as the Alelo Tudo and Alelo Pod products, which offer the flexibility the market and consumers demand and desire.
“We are indeed a brand proud of our organizational culture and the positive impact we’ve generated over these 22 years. With an engaged team that values diversity and is always attentive to global changes, we face challenges with optimism and an innovative spirit. Our services reflect our pursuit of being an example, not just in market leadership but also in responsibility and renewal. This year, Alelo continues to invest in digital transformation, customer experience, and sustainability, focusing on increasingly comprehensive and personalized solutions,” comments Márcio Alencar, CEO of Alelo.
More reasons to celebrate
The company also announced a series of actions aligned with its brand strategy, focusing on sustainability and social responsibility, turning its anniversary into a symbol of renewal and collective action.
Breaking paradigms in the sector, Alelo also announces an unprecedented and strategic partnership with Eureciclo, a platform that certifies and tracks the recycling chain. This collaboration makes Alelo the first benefits company to offset double the carbon emitted in the production of its cards, exceeding the requirements of the National Solid Waste Policy (PNRS) by 200%.
More than a contribution to Brazil’s recycling chain, this action aligns Alelo with ESG (Environmental, Social, and Governance) goals, consolidating its prominent position in environmental responsibility. The partnership gains even more weight when considering data from Ilumeo (in collaboration with Eureciclo): 75% of consumers already recognize and value the Eureciclo seal, and 85% consider it essential for products to have recycling seals. Additionally, this initiative provides legal security to companies adopting sustainable practices, enhancing the brand’s positive perception in the market.
“This initiative not only strengthens Brazil’s recycling chain but reaffirms our responsibility toward the environment and future generations. Celebrating 22 years as the first benefits company to offset double the carbon in our cards—a pioneering initiative in the sector made possible by our partnership with Eureciclo—materializes this commitment to go beyond: we want to positively transform communities, keep up with global innovations, and inspire our clients and partners to build a prosperous and sustainable future,” says Alencar.
Impact that transforms
Alelo’s anniversary celebrations also include actions focused on employee awareness and engagement. During June, the internal program ‘Alelita Recycling Goal’ will encourage the disposal of recyclable items in Ecoloop, offering double points in internal reward systems. Additionally, Alelo has prepared a recycling seal scavenger hunt, promoting environmental education in a fun way.
Recognition across the sector
Beyond being a sector leader, the company is widely recognized by its over 50,000 client companies and 10 million workers. In just the last two years, the company has won 41 awards across various sectors, including HR, Consumer Experience, Innovation, and Marketing.
The next steps
What has kept Alelo at the top for over 20 years is its constant attention to customer and consumer needs, exercised through its various listening channels and its authentically Brazilian communication style.
Another strategic differentiator is Alelo’s portfolio, which addresses different types of needs and keeps up with key customer and consumer demands with quality and compliance with current legislation.
“More than looking back, we celebrate a present full of energy and a future with even more innovation and responsibility. We remain steadfast in our commitment to promoting conscious consumption and quality of life through technology, empathy, and closeness,” concludes the CEO.
