Alelo, a market-leading company specializing in benefits, corporate expense management, and incentives, joins forces with Lucy, an AI-powered marketing automation platform, to announce a strategic partnership. This involves offering a digital marketing platform specifically designed for SMEs across all sectors in the country. The collaboration aims to democratize access to digital marketing by providing a tool that simplifies and automates the creation of campaigns and marketing materials. As a result, small businesses can attract more customers and increase sales, even without deep advertising knowledge.
Through this initiative, entrepreneurs or administrators will be able to develop high-performance marketing strategies in a simplified manner and create digital communication materials to support this promotion, such as posts, ads, websites, menus, and other content. The expectation is to boost the businesses of Alelo’s clients, which currently serves over 150,000 corporate clients and 1 million commercial establishments.
“The platform will enable the management and autonomy in marketing for businesses of all sizes, especially small and medium ones, which can now strengthen their digital presence and attract customers with effective strategies. And like any service offered by Alelo, it is easily accessible, hassle-free, and very practical, aiming to simplify the entrepreneur’s life,” highlights Marcio Alencar, Interim CEO and Director of Business, Marketing, and Digital Strategy at Alelo.
There are no technical requirements or complex barriers for use—users only need to be interested in utilizing the tool’s solutions to expand their business. Commercial establishments with a relationship with Alelo are entitled to special plans, making access to resources even easier.
“With Lucy, companies can easily create websites, social media posts, online ads, and email marketing campaigns. The platform offers features like AI support for content generation, ready-made templates, and automated campaigns, allowing anyone to create professional marketing materials. Companies using Lucy report an average increase of 20% in online traffic and 15% in sales,” emphasizes Alberto Weisser, CEO of Lucy.
The expectation is to boost the market, ensuring more companies can adopt these solutions to scale their businesses.
