A Quick Buy, an e-commerce-focused startup, developed a customized artificial intelligence solution for Inciclo — a leading brand in sustainable intimate health products — and achieved impressive results: 19.7% of abandoned carts were recovered, and 52.3% of users who interacted with the assistant returned to the site.
The protagonist of the strategy is Lua, Lua, the AI salesperson created by Quick Buy specifically for Inciclo. Operating via WhatsApp, Lua provides empathetic and informative customer service, assisting consumers with questions about menstrual cups and other intimate products — items that, although growing in the market, still face resistance due to lack of knowledge or insecurity.
“Although the market for menstrual cups and discs is growing significantly, it remains taboo for many women. There’s a lot of curiosity, but also many doubts: Does it really work? Will it leak? How do I use it? How do I clean it? We worked with Inciclo to develop an AI that could answer all of this with sensitivity and expertise,” says Konrad Doern, Head of Revenue at Quick Buy.
According to Doern, Lua’s creation was the result of a joint effort between the teams of both companies. The assistant contacts customers who abandoned their carts, introduces herself, and proactively offers personalized help. The impact goes beyond conversion: the AI strengthens the relationship with the brand and improves the experience for first-time buyers.
In addition to the 19.7% recovery rate, 46% of recovered sales happened without the need to apply discounts, which contributed to preserving the company’s margins. The initiative also stood out for its high re-engagement power: 32% of users who abandoned their purchase interacted with the AI after abandonment, and among these, 52.3% returned to the site to continue their purchase.
“It was truly a success, with many rich conversations between Lua and customers. Beyond the financial results, we were able to offer a much better and safer experience for those taking their first steps with the brand,” concludes Doern.
