AI in e-commerce: 5 tips to sell more in the final stretch of Valentine’s Day

During Valentine’s Week, celebrated on June 12, Brazilian e-commerce is expected to record one of its sales peaks of the year. In 2024, according to Ebit Nielsen, R$6.5 billion were transacted, showing a 12% growth compared to 2023. For small retailers still looking to take advantage of the final stretch of the occasion in 2025, artificial intelligence tools can help accelerate promotions, automate tasks, and improve the shopping experience, even with limited time available.

Lucas Bacic, CEO of Loja Integrada, one of Brazil’s largest e-commerce platforms, shares five practical ways to use artificial intelligence to optimize sales during seasonal dates like Valentine’s Day.

1. Create personalized campaigns quicklyArtificial intelligence allows generating promotional texts, product titles, and optimized descriptions with just a few commands. This helps retailers set up last-minute campaigns with greater speed and coherence, adapting the tone to the audience’s profile.
2. Suggest products based on purchase behaviorAI-powered platforms can indicate which products have higher conversion potential based on browsing history, previous purchases, and seasonal dates. This allows setting up more strategic and personalized digital storefronts, even without a specialized marketing team.
3. Automate operational tasks to save timeAccording to Bacic, many retailers still juggle roles and waste time on activities that could be delegated to technology.
   AI can take over routines like price adjustments, coupon creation, inventory management, and customer communication. This frees up entrepreneurs to focus on strategic decisions and consumer relationships.
   
   At Loja Integrada, for example, Komea—a network of intelligent AI agents launched in early June that is still in testing—offers features that help streamline operations in a simple way, integrated into the retailer’s daily routine.
4. Use data to make quick decisionsAI-powered tools also assist in real-time data analysis. They allow retailers to understand sales performance, correct strategy flaws, and highlight products with higher conversion chances without relying solely on intuition.
5. Improve customer experience with intelligent interactionsAI-powered automated services, such as quick responses to frequently asked questions, reduce cart abandonment and improve the perception of store efficiency. During seasonal dates, when decision-making is often more immediate, this can make a difference in the final result.

Artificial intelligence, according to Bacic, should not be seen as a one-time resource but as a strategic ally throughout the entire commercial calendar.

“It’s not just about Valentine’s Day. AI can be an ally in all dates that traditionally drive e-commerce, such as Father’s Day, Children’s Day, and Christmas, all still coming in 2025. Those who learn to apply the technology clearly and purposefully gain an advantage not only in one campaign but in the entire store’s growth journey,” says Lucas Bacic, CEO of Loja Integrada.