With the advancement of technology in recent years, online shopping has never been easier. According to data released by Mobile Time/Opinion Box, in 2024, WhatsApp established itself as the main sales channel in Brazil, being used by 70% of businesses to market products and services. This is because AI and algorithms enhance chat commerce services, offering powerful insights for platforms to be more assertive in converting users with accurate and personalized information.
With great potential to transform operations, chat commerce services offer automated solutions for purchasing and business management, as explained by Gustavo Soares, COO and Partner at Bilheteria Express. “Artificial intelligence has evolved in the B2B sector and has begun integrating operations involving customer service, payments, consumer experience personalization, logistics, and even catalogs in a single place,” he states.
AI has various applications in the retail sector and could be the key to boosting online sales. Due to its ability to process large volumes of data and identify patterns, it has become increasingly common for organizations to use strategies and stand out in an extremely competitive market. “Algorithms can predict customers’ questions in service interactions and even determine their preferences. This ensures each consumer has a unique experience without waiting hours for a response. Thus, satisfaction and connection with the customer are strengthened,” adds Gustavo.
Additionally, the ability to identify market trends speeds up companies’ response times, allowing them to react to changes and make forecasts to prepare for new consumer demands. By understanding these needs, artificial intelligence can predict future sales based on historical data, seasonality, and even external events. In this way, corporations make decisions that drive their growth.
Artificial intelligence also aids in creating marketing content, providing powerful insights for relevant campaigns. The algorithms analyze the preferences of the target audience, enabling greater interaction and customer engagement. “Technology can be a great ally in bringing consumers closer, collecting information for brands to get to know them. This facilitates user loyalty and sales conversion. This could be the solution to stand out in an increasingly digital and competitive world,” concludes the executive.
