The integration of Flowbiz into the Sankhya ecosystem, formalized on May 7th with the acquisition of the former Mailbiz, represents a watershed moment for the reference in marketing automation and Customer Relationship Management (CRM). With 13 years in the market and a portfolio surpassing a thousand clients — including prominent e-commerces like Wepink, Brooksfield, and Guess Brazil — Flowbiz joins the largest enterprise management software development platform (ERP) in Brazil.
As a result, the company expands its reach beyond e-commerce, impacting the national economy with its expertise in customer relationship management for a much broader and more diverse business audience. André Britto, CFO of Sankhya, reinforces this idea, highlighting that the new member of the holding is capable of “serving industries and retail in a more comprehensive way“, innovating how these markets can manage their customer relationships.
Flowbiz tools and expertise ready for the new challenges of industry and retail
Considering the challenges faced by industries with long sales cycles, as well as retail’s pursuit of loyalty and offering an omnichannel experience, the solutions from Flowbiz now offer mechanisms for activating customer bases to meet the specific demands of their new operational markets.
The goal is to replicate the success achieved with e-commerces — a context in which, just last year, it captured over 50 million leads and surpassed R$ 350 million in influenced overall sales — adding to Sankhya’s platform mechanisms that promote both the increase of LTV (Lifetime Value) and the data for customer loyalty and repurchase.
Among the solutions that show potential for these new scenarios are the “Fluxos”, Flowbiz’s automation modules. According to Thiago Pitta, CTO of the company, this tool was designed to “map the entire consumer journey — which previously happened in a decentralized manner.”
The novelty offers solutions for industrial B2B processes, usually complex, in addition to providing customer experience management in retail across multiple channels, enabling the creation of personalized campaigns for reactivation, repurchase, reward, and various other possibilities.
Rebranding reflects maturity and new scope of operations
In this context of expansion and strengthening through the partnership with Sankhya, the rebranding from Mailbiz to Flowbiz emerges as a symbol of this new stage.
Vinicius Correa, CEO of Flowbiz, comments that after 13 years, the name Mailbiz no longer represented the totality of what the company had become and, more importantly, what it aspires to build. “The choice of the name Flowbiz was born from the desire to translate this new phase: more fluidity, more integration between areas and channels, more focus on our clients’ business“, says Vinicius.
Lucas Brum, Partner and Commercial Head, adds that Flowbiz was created to better reflect the evolution into a platform that goes far beyond email marketing. The change was also motivated by the maturity of the platform, which, according to him, drove the demand for more sophisticated solutions in data intelligence, loyalty, and personalization — capabilities increasingly required in a broader spectrum of the market.
With Sankhya’s reach and a robust, adaptable technological platform, Flowbiz repositions itself to be a strategic partner in enhancing customer relationships in the industry and national retail, always aiming for the performance and sustainable growth of its clients.
