A Appreach, the largest specialist in app advertising in Brazil, announces a projected growth of 60% for 2025, driven by the transition from adtech to a specialized agency for app advertising. The company positions itself in the global market for in-app media solutions with a complete service offering, including metric analysis, acquisition strategies, optimization, and 24/7 monitoring.
Present in key sectors such as retail, fintechs, delivery, and food service, the company already has a portfolio of relevant clients, such as Ifood, Natura, Banco Pan, Paramount, PETZ, Claro, C6 Bank, Burger King, and Netshoes.
By 2025, the brand will introduce new solutions to help brands acquire new users for their apps. One of the main initiatives is Reach Lab, which offers detailed analyses and reports even for apps that do not yet use advanced performance measurement solutions. With this, Appreach provides companies with the necessary tools to boost their apps from the start and achieve tangible results.
In 2024, the digital advertising market for apps showed signs of recovery after the second half of the year. In this scenario, the company chose to focus on strategic adjustments and strengthening its market position rather than pursuing accelerated growth.
“The year 2024 was marked by our consolidation, where we prioritized solidity and innovation, developing customized solutions that more effectively addressed the specific needs of each client. We stood out for our ability to offer strategies based on deep data, enabling precise optimizations and tailored results for the success of each app,” says Felippe Moura, country manager of Appreach.
The new digital horizon for targeted advertising
Connected TV, known as CTV (streaming Internet content on screen), is on the rise, identified as one of the most promising segments for advertisers seeking highly targeted strategies. With the increase in streaming consumption and the migration of audiences from traditional media to digital platforms, CTV offers unique engagement opportunities.
Appreach, always attentive to market trends, is already positioning itself to meet this growing demand, in addition to the formats it already serves. Through solutions that connect the app ecosystem and CTV, the agency will enable brands to deliver impactful messages integrated with consumer behavior across multiple screens. “CTV is the next big wave in digital advertising, and we are ready to help our clients navigate this new landscape, maintaining a focus on performance and measurable results,” highlights Felippe.
With the projected growth and new areas of operation, Appreach enters 2025 focused on consolidating its presence as a reference agency for apps and exploring opportunities in the media market. The goal is to follow the changes in the digital market, offering integrated solutions that meet the demands of clients across different sectors and levels of technological maturity. Thus, the company seeks to balance innovation and concrete results, reinforcing its role as a long-term strategic partner for its clients.
