In a move that reinforces its goal to lead the future of creativity with artificial intelligence, Adobe announced a new phase of the Firefly platform, which now gains its own app for iOS and Android. The launch marks a significant expansion of the company’s mobile operations, which has been increasingly betting on accessible, professional, and AI-powered experiences.
Globally available starting this week, the new Firefly app allows the creation and editing of visual content with generative technology directly on mobile. The proposition is clear: to put in the hands of creators, from beginner designers to digital entrepreneurs, the power to transform ideas into images, videos, or vectors with just a few text commands. The app joins other mobile solutions from the brand, such as Photoshop, Lightroom, and Express.
“This expansion of Firefly represents a milestone not only for Adobe but for the creative market as a whole,” says Vitor Gomes, Adobe’s senior product marketing manager. “We are delivering mobility, technical precision, and above all, creative freedom.”
AI in layers: new partnerships, new models
One of the major highlights of this new phase is the expanded AI ecosystem. In addition to its own models, Adobe now integrates technologies developed by partners like Ideogram, Luma, Pika Labs, and Runway. The idea is to allow users to switch between different generative AI engines for text-to-image, video, and vectors—with full transparency, ensuring freedom of choice and creative optimization.
In total, creators have already produced more than 25 billion assets with Firefly, showing the mass adoption of the technology. To support this growing demand, the company also introduces new proprietary models:
- Firefly Image Model 4 Ultra: generates images with enhanced realism and better prompt understanding;
- Firefly Video Model: creates 1080p videos from text descriptions;
- Firefly Vector Model: transforms text into editable vector art;
- And soon, the Firefly Audio Model, focused on AI dubbing and sound effects.
Smart moodboards and video collaboration
Another important advancement is Firefly Boards, Adobe’s moodboard tool that now includes video features. The novelty allows teams to create, remix, and share audiovisual content directly in the cloud, with native support for tools like Adobe Express and Photoshop Web. Currently in public beta, the functionality promises to transform how ideas are prototyped and refined visually with real-time collaboration.
Creativity with responsibility
In times of debates about the ethical use of AI, Adobe reinforces its commitment to transparency. All content created with Firefly comes with Content Credentials, a system that ensures traceability of the material’s origin. Additionally, the company’s models are trained with licensed data, protecting the rights of authors and brands.
“We believe AI should enhance, not replace, human creativity,” points out Vitor Gomes. “That’s why we built Firefly with responsibility, transparency, and respect for creators.” Adobe positions Firefly as one of the most comprehensive creative AI platforms on the market and makes its goal clear: to democratize professional creation, whether in the palm of a beginner creator’s hand or in the workflow of large companies.
