To reinforce the brand’s commitment to creativity and the country’s cultural identity, Adobe Brasil, in partnership with Sioux, launches today, March 20th, the web series “Arte que Ginga”. The production delves into the world of Brazilian artists from the most diverse fields – photography, audiovisual, design, illustration, and music production – to understand how culture, technology, and originality intertwine in their creative processes.
The original web series was conceived by Adobe and developed by Sioux, an agency specialized in marketing, technology, and design. Each episode features a new artist sharing their journey, influences, and the paths they take to transform ideas into authentic works. The series will be shown exclusively on Adobe Brasil’s YouTube channel.
“The project blends everything we embody in Adobe’s essence and what we prioritize strengthening locally: art, connection, diversity, technology, and Brazilian identity. The web series will undoubtedly be another successful project for our channel.”, celebrates Vitor Gomes, Senior Product Marketing Manager at Adobe.
Produced by Areia Filmes, the web series features testimonials from renowned artists such as Nave Beatz (music producer and Latin Grammy winner), Mayara Ferrão (visual artist who incorporates Afro-Brazilian narratives and artificial intelligence in art), Maíra Erlich (documentary photographer, National Geographic Explorer), Nay Jinknss (photographer and LGBTQIAP+ activist, winner of the PIPA Prize and FLIP), Aline Bispo (multi-artist and illustrator of “Torto Arado”), and Fernando Nogari (director of films and music videos for major pop artists, internationally awarded).
The web series reinforces Adobe’s commitment to cultural engagement in Brazil, highlights local references, and showcases the richness of national culture and creativity. By giving visibility to artists who translate Brazilian identity into their works, the initiative aims not only to inspire new generations but also to solidify Adobe as an ally in valuing and strengthening artistic expression in the country, authentically connecting technology and culture.
“Arte Que Ginga” inspires professionals and demonstrates how technology and culture can complement each other in contemporary art within the creative market. The web series combines storytelling, visual narrative, creative direction, content strategy, and narrative approach, ensuring each episode offers an authentic and inspiring experience for the audience. Additionally, the project highlights Sioux’s role as an innovative advisory agency capable of creating visual narratives and content strategies that amplify the impact of Brazilian creativity.
Philippe Capouillez, CEO of Sioux, emphasizes: “Our commitment since 2020 has been to the culturalization of the Adobe brand in Brazil. This process encompasses the website, applications, and, obviously, communication as well. However, over the past two years, this story gained a new chapter as we began bringing creators to be part of this moment for the brand in our country. No one can speak better of Brazilian art than those who create it. Adobe is part of this structure and also has a mission to celebrate this highly relevant moment in Brazilian art.”
For Vivian Kuppermann, Marketing Manager at the multinational, the project brings the brand even closer to the creative communities in Brazil. “In 2025, our focus is on strengthening and celebrating local creativity. Launching this movement with a project like Arte que Ginga, which gives a voice to artists of diverse profiles and backgrounds across the country, makes us extremely happy and excited for what’s to come!”, she shares.
Aline Bispo, multi-artist and illustrator of “Torto Arado”, kicks off the web series with the episode “The Power of Brazilian Illustration”. To watch, visit Adobe Brasil on Youtube.
