AD Lifestyle, a traditional Rio-based fashion brand founded in 1984, found in Generative Artificial Intelligence a strategic differentiator to enhance customer experience and optimize its results. The brand partnered with ShopNext.AI, a startup specialized in e-commerce innovation, and implemented a set of AI-based solutions to make its interactions smarter and more personalized, optimizing its online sales results.
Within just six months of implementation, the retailer’s numbers already show a significant impact: a 12% growth in sales, a 25% increase in average order value, and a 70% reduction in support channel volume. Additionally, 98% of customer inquiries are now resolved directly by AI without human intervention.
With advanced natural language processing and context analysis technology, the Wizard system, created by ShopNext.AI, now allows consumers to perform more intuitive searches on AD Lifestyle’s website, receive accurate recommendations, and get instant answers about products, orders, and exchange policies. Meanwhile, in the Genius solution, AI behaves like a virtual assistant, simulating the experience of an in-store salesperson, interacting in real-time and assisting customers in their shopping journey. The solution was integrated not only into AD Lifestyle’s website but also into the brand’s WhatsApp via Genius via WhatsApp, where it is used to recover abandoned carts and launch targeted promotional campaigns.
According to Pedro Duarte, CEO of ShopNext.AI, the use of Generative Artificial Intelligence in digital retail is just beginning but already demonstrates its transformative potential. ‘Online consumers are increasingly demanding, seeking fast, seamless, and personalized experiences. Our technology enables brands like AD Lifestyle to deliver faster and more efficient service, reducing friction in the purchasing process and increasing conversion,’ explains the executive.
The adoption of Generative Artificial Intelligence is becoming an irreversible trend in digital retail, and the results achieved by AD Lifestyle reinforce this technology’s potential to drive growth, efficiency, and customer loyalty in the sector.
According to Carlos Filipe Gomes, CEO of AD Lifestyle, the innovation has not only brought operational gains but also strengthened customer relationships. ‘We were able to provide a much more intuitive and personalized experience. AI helps us better understand consumer preferences and offer exactly what they’re looking for, simply and effectively,’ says the executive.
