The Acelera Marca program, developed by the startup B4You and led by Matheus Mota, achieved outstanding results in 2024, establishing itself as one of the leading movements in the Brazilian digital market. The initiative trained over 120,000 entrepreneurs and boosted the creation of 100 brands, of which 40 are already active and, together, have already generated over R$50 million in revenue. The combined market value of these companies exceeds R$300 million, highlighting the program’s impact on transforming digital retail.
The initiative advances the development of Digitally Native Vertical Brands (DNVBs), showcasing success stories with brands like Sofá na Caixa, specializing in functional furniture; Big Boom Nutrition, focused on dietary supplements; and Dreams Coffee, which brings an innovative approach to the specialty coffee market.
“Our mission is to turn ideas into scalable and impactful businesses, connecting innovation, branding, and digital reach. We are creating a movement that goes beyond training: we are shaping the future of digital retail in Brazil,” says Matheus Mota, CEO of B4You.
The project ecosystem’s performance is also impressive: 300,000 sales were made in 2024 and over 200 million views in digital campaigns, driven by more than 50,000 videos produced by content creators. The program relies on the Marca Viral method, developed by Mota, which uses small digital influencers to organically boost sales and engagement. Success stories like Creatina Rosa, targeting the female fitness audience, and Sofá na Caixa, a reference in functional design, illustrate the potential of this approach.
Beyond the numbers, the program offers national and international immersions. In 2024, entrepreneurs participated in the VALLEY Immersion in Silicon Valley, while meetings in São Paulo, Praia do Forte, São Paulo, and Gramado strengthened connections among participants and provided practical insights for digital businesses. For 2025, new trips to Silicon Valley in January and China in February are already scheduled, aiming to explore global hubs of innovation and manufacturing.
“We look to the future with bold goals: launching 300 new brands and establishing the program as a benchmark in the Creator Economy. Our focus is to impact Brazilian digital retail and create businesses that truly make a difference in the market,” Mota reinforces.
