In the Brazilian e-commerce scenario, where 80% of online sales are concentrated in marketplaces. The difference between scaling operations or succumbing to bottlenecks lies in one critical factor: integrated automation. With increasingly narrow competition and margins, sellers who master intelligent management tools not only survive – but capture market share while competitors get stuck in manual processes.
This is according to expert Claudio Dias, CEO of Magis5, an automation hub that integrates retailers with major marketplaces like Amazon, Mercado Livre, SHEIN, Shopee, Magalu, Netshoes, Leroy Merlin, AliExpress, Americanas, and MadeiraMadeira.
If selling online seems simple—just list products and wait for orders—the reality for sellers is quite different. Inventory, pricing, invoice issuance, shipping, customer service, and financial management: everything needs to be done in real time and flawlessly.
According to Dias, those who still do this manually lose money, time, and, worse, competitiveness. ‘Automation is not a luxury but a necessity. If you sell on multiple marketplaces without automation, you’re playing on hard mode. Creating ads and updating inventory manually on each platform is unproductive. With an intelligent system, a single click solves this. Time is money,’ he says.
The global market for marketing technologies is booming: by 2025, investments in the sector are expected to exceed $13 billion, with a significant portion allocated to AI and automation, according to Statista. In Brazil, 78% of companies already invest in this technology, as per a survey by OTRS Spotlight: IT Service Management.
The explanation is simple: automation reduces costs, eliminates human errors, and speeds up processes. Dias emphasizes that major players follow a triad: robust technology, data-driven strategy and continuous training. ‘Advanced software without operational knowledge is as ineffective as a skilled team stuck in manual processes,’ he warns.
Strategic automation here is the differentiator for optimizing marketplace operations. By integrating processes such as multi-channel ad publishing, intelligent inventory synchronization, automated document issuance, and real-time data analysis, sellers turn operational efficiency into a competitive advantage.
Automation transforms time previously wasted on repetitive tasks into strategic capital. When intelligent systems take over operational processes, sellers gain the capacity to focus on what really matters: market analysis, customer experience, and business expansion—pillars that drive sales sustainably,’ highlights Claudio Dias, CEO of Magis5.
E-commerce is undergoing a paradigm shift, where automation has ceased to be a differentiator and become a basic requirement. ‘It’s no longer a choice but a necessary adaptation to remain relevant in the market,’ concludes Dias
