With the continuous advancement of technology, 2025 promises to be a year of major transformations in the digital world, especially with the growing role of artificial intelligence (AI) in website creation and management. A survey conducted by Google, in partnership with Ipsos, reveals that around 60% of Brazilians believe AI can generate benefits, such as increasing the number of job opportunities in the labor market, while also making processes more efficient and accessible.
According to Rafael Hertel, Marketing Director of Hostinger, artificial intelligence is becoming a fundamental ally for companies seeking innovation and efficiency. ‘With the advancement of this technology, companies can automate operational processes, optimize customer service through intelligent chatbots, analyze large volumes of data for more accurate predictions, and create personalized experiences, enhancing productivity and competitiveness in the digital market,’ he states.
The impact of AI goes beyond process automation: it is transforming website creation, providing smarter, faster, and more personalized solutions for businesses and users. Today, AI-based platforms can automatically create website layouts, adjust designs based on visitor behavior, and even offer content recommendations using real-time data.
Rafael highlights that technology has democratized website and software creation, allowing small and medium-sized entrepreneurs to access functionalities previously restricted to large companies. ‘Artificial intelligence has made it easier to create high-quality websites with modern designs optimized for SEO, without requiring deep technical knowledge. This makes the process more accessible and efficient for those looking to establish a digital presence,’ he explains.
In 2025, AI is expected to become even more relevant in website personalization, creating unique experiences for users based on their preferences and online behavior. Integration with emerging technologies, such as augmented reality (AR), promises to revolutionize consumer interaction with digital platforms, making the experience more engaging and immersive. This will allow companies to strengthen their online presence and stand out in the marketplace.
Despite the opportunities, Rafael warns of the need for responsible adaptation to these new tools. ‘Although AI-based technologies make website creation and management simpler and more effective, it is crucial that companies adopt a strategic and ethical approach. Transparency in data use and protection of user privacy are essential to ensuring a secure and trustworthy digital experience,’ he concludes.
