According to the Indeed Workforce Insights report, 40% of employed professionals or those seeking new opportunities prefer the hybrid work model. In this context, as companies recognize the increasing adoption of this practice, coworking spaces stand out as strategic solutions.
According to Daniel Moral, CEO and co-founder of Eureka Coworking, one of the leading global networks in the sector, these structures are more than ‘shared offices,’ offering various advantages for companies. ‘We’re talking about true incubators of innovation and collaboration, fostering creativity and idea exchange,’ he says.
To help companies understand how these spaces can positively impact corporate culture and business development strategies, the executive outlined the 6 biggest benefits of adopting this model. Check them out:
- Cost reduction and resource optimization
Using a shared corporate environment can be more economical than leasing a traditional office. Professionals working in coworking spaces save an average of around 22% on operational costs, as shown by a Deskmag study. Resources like meeting rooms and necessary equipment for daily activities help reduce a company’s operating expenses while also minimizing environmental impact.
As an example of this advantage, Moral cites a client of Eureka Coworking itself: ‘When a large construction company approached us, they were looking to accommodate a larger team. However, after understanding their needs more deeply, we identified an even more efficient solution: opting for a smaller space and adopting a flexible work model. As a result, the company not only reduced expenses but also brought more efficiency to its daily operations,’ he highlights.
- Flexibility and adaptability
Coworking spaces also offer various usability options, especially in terms of space and hours. This way, companies across different sectors can quickly adapt to changes related to team and project needs.
“Agility is essential in a dynamic and competitive market, so organizations need offices that don’t hinder their processes,’ points out the expert.
- Promoting employee well-being
Another focus of coworking spaces is offering amenities beyond meeting rooms and computers. Relaxation areas, green spaces, and wellness programs are common initiatives in this business, aimed at promoting work-life balance.
Regarding this aspect, Moral emphasizes: ‘This is a segment that aims to contribute to the market, but this only happens when a healthy and satisfying work routine is encouraged.’
- Stimulating creativity and innovation
A report by JLL consultancy shows that Brazilian companies adopt hybrid work models more than the rest of the world. According to the survey, 86% of companies in the country use this format, compared to 54% in Europe, the Middle East, and Africa; 44% in Asia-Pacific; and 41% in North America.
For the executive, this data highlights that we live in an extremely connected and digital world, making coworking spaces an alternative for professionals to step out of potential ‘comfort zones.’ ‘It’s a place that brings together people from different fields who share experiences and knowledge. This diverse environment stimulates creativity, allowing organizations to develop original solutions to market challenges,’ he states.
- Networking and professional development
The growing appreciation for coworking spaces is linked to one of their main pillars: fostering community and professional connections. Much of this is due to unique career growth opportunities created in these spaces, such as events, workshops, and lectures.
“Professionals can take different paths to expand their networks and acquire new skills. It’s no surprise that we see many partnerships and projects benefiting all involved parties emerging in these environments,’ explains the CEO.
- Improving organizational culture
Typically, coworking spaces are structured around values and principles of collaboration, innovation, and diversity. Moral emphasizes that these characteristics can positively influence companies’ organizational culture:
“The integration formed in these spaces is rooted in real purposes, making it a unique opportunity to strengthen brand identity,’ he concludes.
