Brazilian e-commerce continues to break records and expand its relevance in the market. In the first quarter of 2024 alone, the sector generated R$44.2 billion, according to the Brazilian Association of Electronic Commerce (ABComm), marking a 9% increase in revenue compared to the same period the previous year.
This growth leads us to question: how will the sector perform in the first three months of 2025? The expectation is that continuous innovation and investment in technology could further drive this advancement.
With this in mind, Magis5, a hub for automation and integration that helps manage businesses on marketplaces, shares five tips to boost your e-commerce and start 2025 on the right foot.
- Organization and focus on optimization
To build a successful e-commerce business, inventory organization is essential. With an inventory management system integrated into your sales platform, you ensure product availability, avoid financial losses, and provide a more satisfying shopping experience for your customers.
By maintaining precise control of your inventory, you avoid selling unavailable products and optimize your investments, ensuring the financial health of your business.
- Process automation
For sellers looking to scale their businesses in 2025, automation is crucial. In addition to automation, integrating your store with major marketplaces is a key step to expanding your online presence and increasing revenue.
Magis5, for example, connects sellers to Brazil’s largest players, such as Magalu, Shein, Shopee, and Mercado Livre, automating tasks like sales management, inventory, invoice issuance, and shipping.
“With automation, all sales made across different marketplaces can be centralized on a single automated platform. This ensures more efficient management and significantly reduces the chance of errors, such as incorrect product shipments,” explains Dias.
Thus, investing in the right tools that integrate all these systems not only simplifies management but also creates a more satisfying shopping experience. This translates into a faster and hassle-free journey, essential for maintaining competitiveness in the market. Research by Baymard Institute, with 4,384 digital shoppers in the U.S., revealed that 24% of consumers abandon their carts due to mandatory account creation, and 17% give up because of a complex checkout process. By simplifying these steps, companies reduce the risk of abandonment and increase conversion rates, ensuring more sales with less friction.
- Focus on customer experience
Customer experience is decisive for building loyalty and generating recommendations. Investing in efficient support, with quick and accurate responses, is essential.
“There are CRM (Customer Relationship Management) tools essential for strengthening customer relationships, which cross-reference data and retrieve interaction histories, whether from conversations, purchases, or even simple browsing. This allows for a more personalized and effective approach during customer service, increasing customer satisfaction,” points out Claudio Dias.
In addition, automating tasks like welcome emails and chatbots speeds up service and increases customer satisfaction.
A study published by Similar Web shows that automated welcome emails sent by e-commerce companies had a conversion rate of 51.9%. Another study, this time from Poli Digital, revealed that 61% of consumers view interactions with chatbots positively, highlighting the importance of this technology in customer service.
- Using data for strategic decisions
Monitoring store performance and understanding consumer behavior are essential steps to adjust strategies and maintain competitiveness. “Constant monitoring of KPIs (Key Performance Indicators) is important to identify bottlenecks, improve processes, adjust course, and achieve desired results,” adds Claudio Dias.
The Magis5 platform, for example, offers advanced BI (Business Intelligence) data analysis dashboards, allowing companies to track their performance in real time, identify improvement opportunities, and make decisions based on accurate and up-to-date data. BI is a technology that uses tools and processes to transform large volumes of raw data into valuable information, facilitating analysis and strategic decision-making.
Additionally, trend forecasting tools are allies for companies that want to understand and anticipate consumer behaviors, creating products and campaigns that align with what will become consumer desires.
Another important aspect stemming from consumer data analysis and their preferences involves the intelligent use of keywords in product descriptions, as they are essential for increasing visibility and ranking in search engines, making products easier to find.
- Invest in customer recommendations and testimonials
An effective strategy to increase e-commerce sales is investing in customer recommendations and a presence on social media platforms. Data published by Similar Web shows that approximately 70% of online shoppers read between one and six reviews before making a purchase decision. Additionally, 61% of U.S. consumers made purchases after reading recommendations on blogs, showing how third-party content can influence.
Younger generations also show a strong tendency to search for products on social media: 54% of Gen Z shoppers and 58% of Millennials say social media is a more effective place to discover new products than online searches.
Another important point is investing in robust content available online and even on product pages. Information is one of the main factors influencing consumer purchase decisions. For products to stand out and customers to trust their purchases, pages must offer clear, detailed, and attractive data, directly influencing buying decisions. Including videos, animations, or even interactive guides can enrich the experience, and good photos are also essential to convey product quality and details.
Note that consumers tend to trust the opinions of other buyers. Therefore, including reviews from other customers and testimonials about product usage builds trust and generates social proof that can influence purchase decisions.
“With these practices, e-commerce can not only keep up with market growth but also stand out, winning more customers,” reinforces the CEO of Magis5.
