E-commerce is expected to generate R$ 224.7 billion in revenue by 2025, with a 10% growth, according to ABComm. Therefore, it is crucial to retain customers with convenience, efficient deliveries, and logistics integration with management software, which reduces errors, improves the shopping experience, and gives entrepreneurs more control over their work.
José Adriano Vendemiatti, product marketing director at Omie, a cloud-based management (ERP) platform, lists the main issues that can be avoided with system integration—a feature that allows entrepreneurs to access services from other companies, such as logistics partners, directly through the software.
1 – Lack of agility and high operational costs
The lack of automation leads to inefficient processes and increased operational costs. Integrating the ERP with logistics services enables scheduling product deliveries directly through the system, simplifying processes and ensuring greater agility. Companies can manage logistics expenses more efficiently, providing a more affordable and competitive service.
“It is also possible to get shipping quotes, hire logistics services—with automatic filling of the value in the sales order—, print shipping labels, and track deliveries at every stage of the journey,” explains Vendemiatti.
2- Incorrect and delayed delivery
The shipping timeframe impacts the purchasing decision of 53% of consumers, as pointed out by Opinion Box research. The director warns that the lack of an integrated system can compromise this choice and lead to order processing failures, resulting in delays. With an ERP linked to logistics, entrepreneurs can monitor all sales on a single platform and verify delivery routes with constant updates.
Moreover, the absence of digitalized management can lead to manual errors. Integration ensures greater accuracy in processing, guaranteeing that each customer receives exactly what they purchased.
3- Difficulty in trackingVendemiatti highlights that without an automated system, customers may have difficulties tracking their orders. Synchronization between ERP and logistics allows automatic updates on order status, providing more transparency and trust to the consumer.
4- Lack of inventory controlEfficient inventory management is essential to increase sales and enhance the shopping experience. Among the benefits are reduced waste, control of product inflows and outflows, and identification of best-selling items. Lack of communication between distribution and volume can cause shortages or excess merchandise. With an integrated ERP, it is possible to monitor storage in real-time, avoiding unavailability or loss.
5- Fiscal errors and invoice issuance mistakesIssuing invoices manually increases the risk of errors and may result in penalties. With automation, document issuance occurs securely and within regulations, ensuring compliance with current legislation.
Thus, for entrepreneurs operating in e-commerce, investing in an integrated platform, such as an ERP, is not just a choice but a strategic necessity. “In conclusion, automation and integration between management systems result in greater control over the business, a more satisfying shopping experience for the consumer, and consequently, the sustainable growth of the company,” concludes Omie’s director.
