In addition to being a date to celebrate love and affection, Valentine’s Day is also very important for boosting commerce and businesses. This year, the sector projects a movement of R$23 billion, with 96 million Brazilians planning to give gifts to someone, according to a survey by CNDL and SPC Brasil.
With this in mind, below are 4 solutions that can assist e-commerce and retail during this date. Information follows below:
Digital fraud prevention:
Increasingly, criminals have taken advantage of the growth of digital solutions and online shopping by the population to carry out scams. In this sense, especially during holidays like Valentine’s Day, fraud prevention companies become increasingly important. One of them is Nethone, which, through real-time analysis of digital fingerprints and behavioral biometrics of each user, prevents account theft attempts and cyber threats through behavioral analysis that enables reading the user’s behavior. For example, its Software as a Service technology uses artificial intelligence to detect and stop fraud in transactions through details like mouse movement perception.
Efficient delivery logistics:
For gifts to arrive on time and quickly for loved ones, it is essential that retailers and marketplaces have efficient logistics in the delivery process. For this, nstech is the largest supply chain software company in Latin America and offers over 100 solutions in the sector, including management, routing, optimization, and orchestration of delivery routes. Focused on solving current and future business pain points across all links in the chain, nstech provides complete and modular technologies so clients can grow their businesses, make efficient deliveries, and impact society by reducing CO2 emissions, accidents, and thefts.
Simple and accessible deliveries through logistics:
The Loggi, a leading Brazilian delivery company transforming logistics through technology, offers solutions for collecting and delivering packages in a simple, fast, and accessible way, with extensive coverage across Brazil. The company uses technology like artificial intelligence, big data, and machine learning to optimize and develop products and services more efficiently, aligned with market demands and needs. As an e-commerce partner in the country, Loggi is integrated and provides solutions to over 20,000 corporate clients, from large marketplaces to small and medium-sized businesses. Additionally, it has boosted small entrepreneurs’ businesses, with growth of over 150% within Loggi in the last year. Among the initiatives that facilitate operations and reduce costs for this audience is LoggiPonto, a Pick up and Drop off points (PUDOs) system. This model creates a network of points connected to a national logistics operation, allowing SMEs to benefit from the same efficiency as major e-commerce brands and marketplaces.
Sales intelligence for e-commerce:
During holidays like Valentine’s Day, when there is a significant increase in demand for gifts, using data to boost revenue in e-commerce becomes even more strategic. This is where Nubimetrics stands out, a sales intelligence platform that transforms data into strategic decisions through AI and big data. The platform helps brands and sellers analyze seasonality history, track demand evolution, and identify which products in their portfolio have the highest conversion potential. More than just tracking trends, what sets high-performance sellers apart is the ability to turn data into strategic decisions. Therefore, Nubimetrics offers solutions that ensure each choice is more accurate and every opportunity is better utilized.
