Businesses that adopted subscription models with well-defined recurrence strategies managed to double their customer renewal rates and increase their average annual revenue by up to 40%, according to an analysis by Betalabs Technology. The study involved over a thousand companies from different sectors that use the company’s platform for recurring sales.
For Luan Gabellini, co-founder of Betalabs and a recurring sales expert, the subscription model is capable of transforming the relationship between brand and consumer. ‘More than selling every month, it’s about offering convenience, security, and a sense of belonging. Companies that invest in continuous relationships and exclusive experiences retain customers for much longer,’ he states.
Check out the 4 essential strategies to sell every month without relying on constant promotions:
1. Turn a product or service into a plan
You can’t sell recurrence if the customer doesn’t understand what they’re subscribing to. The first step is to create clear plans, whether for monthly product delivery, access to a service, or exclusive benefits. It needs to feel like a real subscription, not just an installment sale.
2. Offer an annual plan in installments
This is a game-changer: when the customer signs up for an annual plan paid in 12 installments, the business gains revenue predictability, and the customer becomes more engaged. This reduces the cancellation rate and increases LTV without the need for aggressive discounts.
3. Create a sense of community or belonging
Subscription goes beyond delivery. When the customer feels they’re part of something bigger—like an exclusive club, early access, gifts, or VIP content—they value what they’re paying for and continue paying.
4. Use technology to keep the relationship alive
It’s no use subscribing and disappearing. The brands with the highest retention are those that use relationship flows, personalized notifications, and constantly remind customers they’re getting value for what they pay.
According to the Brazilian E-Commerce Association (ABComm), the subscription club market in Brazil grew 32% in 2023, reflecting changes in consumer behavior and the search for more convenience and personalization. To support businesses looking to sustainably leverage this trend, Betalabs has developed a free guide with the key strategies adopted by recurring businesses.
The content, based on real data from over a thousand companies, is available on the company’s blog and Instagram. ‘We created this material to show that selling through subscriptions isn’t just a trend, but a solid model that requires strategy, relationship-building, and a long-term vision,’ says Gabellini.
