Consumer behavior has changed — and fast food is changing along with it. While success in the sector once depended on large kitchens, extensive menus, and bustling dining areas, today the leaders of this transformation are brands with compact operations, efficient management, and a full focus on agility and convenience.
According to the study Foodservice Brasil 2025, conducted by consulting firm Galunion in partnership with Instituto Qualibest, 66% of Brazilians prefer brands that offer practical, tasty, and hassle-free meals. This data reinforces a market shift: the rise of what experts are calling the ‘new Brazilian fast food’—a lighter, more accessible model aligned with current habits.
More than just selling fast food, these franchises sell simple, well-executed, and easily replicable experiences, with a competitive average ticket and scalability potential. And they are winning over both consumers and investors.
Next, meet four brands leading this movement.
Loucos por Coxinha
With a compact store format, an affordable average ticket, and emotional appeal, Loucos por Coxinha is an example of how a typical product can become a successful brand. The franchise offers a simplified, easily replicable operation with high turnover, ideal for malls, street locations, and delivery. Today, it is one of the fastest-growing snack chains in the sector.
- Estimated total initial investment: starting from R$ 131 thousand
• Average monthly revenue: starting from R$ 40 thousand
• Return period: 12 to 30 months
Itália no Box
Itália no Box bet on reinventing traditional Italian cuisine with a focus on logistics and delivery. Its pasta reaches customers in smart packaging that preserves temperature and texture. With an optimized operation and standardized menu, the brand combines comfort, flavor, and performance—three pillars of modern fast food.
- Initial Investment: R$120 thousand (including franchise fee)
- Average monthly revenue: R$ 100 thousand
- Return period: 18 months
Tastefy
Tastefy (formerly ATW Delivery) operates as a shared dark kitchen, where different brands—such as Number One Chicken and Brasileirinho Delivery—operate within a single structure. This allows for revenue scaling per square meter, team optimization, and controlled costs. The company invests in AI, adaptable menus, and agile processes, making it a reference for innovation in food service.
- Estimated total initial investment: R$299 thousand (including franchise fee)
- Average monthly revenue: R$240 thousand
- Return period: 12 to 24 months
Polar Shake
With stores in the U.S. and direct management from Brazil, Polar Shake has created an outsourced management model that attracts investors interested in earning in dollars without leaving the country. The franchisor handles operations, staff, inventory, and monthly reports—investors monitor everything remotely. The product also stands out for its aesthetics and Instagrammable appeal, targeting tourists and young adults.
- Estimated total initial investment: starting from R$ 220 thousand
- Average monthly revenue: R$100 to R$120 thousand
- Return period: 24 to 30 months
