In a scenario dominated by thousands of new apps launched daily, differentiation may lie in the details. According to Leandro Scalise, CEO of RankMyApp, a leading platform in data intelligence and app optimization, daily and strategic adjustments based on data can increase visibility in stores and significantly boost the number of organic downloads, while reducing investments in paid media.
For Scalise, the key lies in consistency and attention to detail: “When we talk about app optimization, it’s not just about major updates or complete overhauls. Daily adjustments based on data ensure the app remains relevant and attractive to users,” he explains.
Here are three practical tips that can generate significant results:
1. Adjust keywords frequently
The keywords used in the title, description, and strategic fields of an app should be constantly monitored. Small changes, based on search volume, competition, and audience trends, can improve organic ranking and increase discovery rates in stores.
2. Update descriptions and creatives strategically
Promo screens, icons, demo videos, and descriptions should reflect the latest in the app and also align with user feedback. Besides conveying professionalism, these updates contribute to ranking improvements, as algorithms favor regularly updated apps.
3. Monitor in-app behavior metrics
Retention rate, average usage time, and user journeys provide important clues for improvement areas. Based on this data, it’s possible to prioritize fixes, implement more attractive features, and plan updates that increase engagement and conversions.
Scalise highlights that, in addition to increasing visibility, these daily optimizations help reduce user acquisition costs. “By improving organic ranking, the app starts receiving more qualified traffic, which reduces the need for high investments in paid media to achieve new downloads,” he says. “In a scenario of thousands of new apps launched daily, investing in continuous optimization actions can be the key to sustainable growth in the market.”
