In November 2024, the South region totaled 168,485 fraud attempts prevented, thanks to Serasa Experian’s anti-scam technologies, Brazil’s first and largest datatech. Among the Federative Units (UFs), Paraná was the most targeted state by fraudsters (67,052), while Santa Catarina recorded the lowest number (42,475).
National overview: 14.2% annual variation in prevented fraud cases in Brazil
Considering the national overview of Fraud Attempt Indicator from Serasa Experian, November marked the fifth consecutive month in 2024 where Brazil surpassed the mark of 1 million prevented scam attempts, totaling 1,020,304 cases—a frequency of one occurrence every 2.5 seconds and a 14.2% increase compared to the same period in 2023.
“Digital fraud represents a growing risk for consumers and businesses, and our goal is to strengthen security at every step of the journey,” highlights Caio Rocha, Director of Authentication and Fraud Prevention at Serasa Experian. “The technologies we use to identify fraudulent patterns and prevent scams have been essential for companies to detect attempts before they cause harm,” he adds.
More than half of fraud attempts are detected due to inconsistencies in registration information
In terms of the modality of attempts, more than half (56%) of occurrences were identified due to inconsistencies in registration information, which include discrepancies between data provided by users and information recorded in reliable or official databases, such as CPF, address, date of birth, or financial history. Rocha explains that “these inconsistencies often indicate attempts to create false identities, manipulate existing data, or use third-party information fraudulently.”
Additionally, fraudulent patterns related to document authenticity and biometric validation accounted for 36.7% of occurrences, while device verification contributed 7.3%, reinforcing the need for integrated solutions to combat different types of fraud.
Banks and Cards accounted for over 50% of fraud attempts
Of the total fraud attempts prevented in November, the “Banks and Cards” segment led as the criminals’ preferred target (52.7%), while “Retail” had the lowest incidence (2.1%). Regarding age groups, citizens between 36 and 50 years old were the most targeted for scams, representing 33.3% of cases.
State overview: monthly decline in variation across all Federative Units (UFs)
Still in November 2024, Serasa Experian’s Fraud Attempt Indicator revealed that all Federative Units (UFs) recorded a decline in attempts compared to the previous month. The largest drop was in Santa Catarina (-4.1%). Nonetheless, the volume overview indicated that the South and Southeast states remained prime targets for fraudsters.
