Nowadays, anyone with a small business needs the internet to increase brand visibility, generate engagement, and facilitate direct communication with customers. Video content has greater reach and retention on social media, making the message more persuasive and accessible. Additionally, it allows for showcasing products, services, and values dynamically, creating connections and increasing public trust.
However, recording for the internet isn’t always easy—fear of exposure and excessive self-criticism often become natural but entirely surmountable barriers. According to communication and oratory expert Giovanni Begossi, who has over 15 years of dedicated study on the subject, the secret lies in changing one’s relationship with the camera and turning recording into a genuine conversation.
Giovanni shares 10 tips to make the practice feel more natural. Check them out:
1 – Turn the camera into your ally. The camera is not a judge but a channel to connect with people. Imagine you’re speaking to a close friend and look into the lens as if it were them. Making eye contact with the camera conveys confidence and brings the audience closer. Plus, the more personal and natural your approach, the easier it will be to relax.
2 – Record without the intention of posting and remove the pressure of external judgment. At first, make videos just for yourself—it helps you get used to your own voice, expressions, and the feeling of being in front of the camera.
3 – Practice daily—your video communication skills improve with repetition. Challenge yourself to record a short video every day, even if you don’t post it. In no time, you’ll notice your progress.
4 – Use a simple script. Jot down key points you want to discuss, but avoid memorizing word for word. Naturalness comes from understanding the topic, not memorization.
5 – Accept that perfection doesn’t exist. Authentic videos create stronger connections than overly rehearsed ones. Small mistakes are part of real communication—adjust what you can, but don’t freeze up due to perfectionism.
6 – Consider blocking or hiding certain people on Instagram. If you feel colleagues, family, or acquaintances might judge or mock your content, consider hiding them from your posts.
7 – Adjust your posture and breathing. An open posture and controlled breathing boost confidence. Before recording, take a few deep breaths and relax your shoulders—this improves diction and naturalness.
8 – Edit only what’s necessary. Editing can help, but don’t overdo it. Excessively cut videos may seem artificial. Let your audience see your authentic way of expressing yourself.
9 – Watch your videos with a constructive mindset. When reviewing recordings, focus on what can be improved and what already works. Avoid being overly critical—progress comes through gradual adjustments, not self-sabotage.
10 – Start small, but start—and know that the first video will always be the hardest. Don’t wait for the perfect moment or equipment. Grab your phone, hit ‘record,’ and take the first step. The sooner you start, the faster you’ll lose your shyness. And always remember: audiences value authenticity far more than perfection.
