With Brazilian retail hitting record highs, retail sales volume grew 0.5% in February 2025 compared to January, reaching the highest level in the historical series (2000–2025). Over the last 12 months, the increase was 3.6%, according to data from the Monthly Trade Survey (PMC/IBGE) released in April. Business owners face a challenge: growing in an organized and financially healthy manner, without losing sight of inventory control, cash flow, and customer relations. In this environment, ERP (Enterprise Resource Planning) systems have evolved from mere management tools to becoming strategic assets in the retail landscape.
According to the Brazilian Software Companies Association (ABES), the Brazilian software market, including ERP solutions, is expected to grow 9.5% in 2025, surpassing the global average of 8.9%. Additionally, the research Software Market Overview 2024 indicates that 33.3% of Brazilian organizations plan to acquire or replace their ERP systems within the next two years.
Moreover, according to Spending on ERP solutions, considering core applications, supply chain, operations, and production, will reach $4.9 billion in Brazil in 2025, 11% more than last year.
If ERPs were once seen as mere ‘data vaults’ or accounting tools, they have now evolved into integrated platforms that centralize sales, inventory, finances, orders, and customer information in real-time—connecting physical and virtual stores, marketplaces, and payment methods under one umbrella. ‘This shift aligns with consumer behavior, which demands a seamless and frictionless experience, whether at the store counter or in a shopping app,’ says Chrystian Scanrfela, Business Head at Irrah Tech, a specialist in intelligent retail solutions.
The company is an example of this evolution with KIGI. The platform illustrates how modern ERPs align with current market needs: omnichannel integration, real-time inventory management, automated invoicing, and data analytics to guide purchasing and promotional decisions.
‘Today, an efficient ERP is no longer just about record-keeping but about business intelligence. It must help retailers understand buying behavior, plan inventory without excess, personalize offers, and scale sales without losing financial control,’ he states.
The idea is simple yet powerful: centralize everything that matters to retailers—sales, inventory, cash flow, invoices, finances, and orders—in one place, seamlessly integrating physical and online stores. The result? More accurate decisions, real scalability, and a smoother shopping experience for the end consumer.
Additionally, mobility has become the norm, not the exception. With KIGI, for example, an app enables business owners to remotely manage operations, monitor key performance indicators, and make real-time adjustments—something unthinkable a few years ago.
‘Technological advances have also democratized access to these tools. Once limited to large chains, ERP systems are now within reach of small and medium retailers, who use them to compete with industry giants by optimizing resources and maintaining lean operations,’ explains Irrah’s Business Head.
With retail booming and consumers becoming increasingly demanding, ERPs are no longer just a cost but a strategic investment for those looking to scale intelligently and with control. For retailers, integrating processes and centralizing data is now the currency for surviving and thriving in an ever-evolving market.
