To achieve intelligent management for companies that operate with e-commerce and multichannel relationships, organization and strategic thinking are a differential. Thinking about these points, Ativos Capital – an innovation ecosystem with activities in Martech, Communication, and Cloud – announces the launch of EasyCDP, a SaaS platform created to centralize data, optimize campaigns, and turn interactions into real results with the support of artificial intelligence. The official launch takes place during the E-commerce Brazil Forum, one of the largest events in the e-commerce sector in the country, which ends today at the Anhembi District, in São Paulo.

The solution’s mission is to democratize access to data intelligence, allowing companies of all sizes to operate with the same precision and agility as major market players. The main foundation of EasyCDP is to solve four major common problems in digital marketing: data fragmentation, difficulty integrating tools, lack of strategic vision, and high operational costs.

“Easy CDP is a platform designed to address these bottlenecks. The great advantage is centralizing information in one place, with clear visualization. This ensures that the customer better understands the business and can think strategically. The idea is to help companies gain efficiency, scale their operations, and optimize resources in tasks that AI can automate,” explains Davi Pincinato, CPO of Ativos Capital.

With EasyCDP, consumer data is unified in a single and live database, allowing the creation of dynamic segments, automation of personalized journeys, and actions based on real behavior and preferences, such as preferred communication channels, purchase times, and most accessed products. “These points are the main differentiators when we talk about the advantages for us, end consumers. If your clients in São Paulo respond better on WhatsApp and those in Rio de Janeiro by SMS, the platform understands this pattern and suggests different communications for each group. It is intelligence applied to conversion, which increases the perceived value of the brand,” completes Pincinato.

One of the main differentiators of EasyCDP is technical accessibility. While robust solutions require IT teams and external consultancies, Easy was designed for simple integration, in a few clicks, without the need for programmers. On the very first day, when connecting to a Shopify store, for example, the platform imports the sales history and starts generating automatic insights for actions like cart recovery or seasonal promotions.

Support, integration for businesses

The concept behind EasyCDP is that of CDP – Customer Data Platform, an evolution of traditional CRM. While CRMs focus only on relationships, the CDP connects transactional, behavioral, and operational data, offering business intelligence with AI support. ‘The idea is that any company, even without technical structure, can activate campaigns based on data and scale their operation efficiently. This avoids unnecessary hires and gives real autonomy to marketing and sales teams,’ says the executive.

EasyCDP already comes with native integration to Shopify and a roadmap for new connections with platforms like Nuvemshop, VTEX, Magazord, in addition to CRMs and ERPs. On the AI side, the tool’s evolution includes predictive recommendations, automated message construction, market context analysis, and intelligent agents that support decision-making. The architecture also prioritizes security and autonomy: data is processed in Ativos Capital’s own infrastructure. ‘Each company accesses only its data, and AI is trained exclusively based on the patterns of its own business,’ reinforces Davi Pincinato.

Available in a freemium model, with a free plan and a full 14-day trial without a credit card, EasyCDP relies on a Product Led Growth strategy to conquer the market. ‘We have created a platform that shows value from the first minutes of use. It was made to generate real results, not just beautiful reports. It is another step taken by Ativos Capital in search of strategic experiences to make the business revolve and yield good sales and management results,’ points out Octávio Carradore, CEO of Ativos Capital.

E-commerce Brazil Forum

The official launch of EasyCDP will be at the E-commerce Brasil Forum, known for being the main business event in the electronic commerce sector in Latin America and the main one in Brazil. Ativos Capital will have a booth set up at the fair, with a team focused exclusively on presenting the tool. There, the public will be able to learn more about the tool, ask questions, and even have an immersive experience. ‘It will be an opportunity to get to know EasyCDP in detail: implementation, operation, and results that can be obtained from its use,’ says Giuseppe Pierre, CMO of Ativos Capital.

The E-commerce Brasil Forum brings together thousands of professionals and companies to discuss trends, innovations, and strategies for the sector. In its last edition, the forum had more than 30 thousand participants and 300 exhibiting companies, as well as 300 speakers, providing an environment for strategic networking and closing new partnerships. The event takes place between July 29 and 31, at the Anhembi District, in São Paulo.