With 147 million active users in Brazil, WhatsApp takes another step towards consolidating itself as one of the main sales and relationship channels for national retail. Recently, Meta announced that the app will now have new promotional features, such as ads in Status, channel highlights in the directory, and the offering of paid subscription content. This news expands the commercial potential of the platform, especially for small and medium businesses, which currently represent 95% of the commercial profiles in the country.
For CM Mobile, one of the leading companies in Latin America in developing messaging solutions between brands and consumers, this move reinforces what the market has already been noticing: selling through WhatsApp is easy, but doing it efficiently, safely, and at scale requires structure. Any company can use the new store and ad features, but only those with a professional partner can truly turn the app into a real business channel – with automation, integration, traceability, LGPD compliance, and management of multiple attendants.
“With this move from Meta, WhatsApp reinforces its role as the ‘store counter’ for small retailers, but that doesn’t mean improvisation. On the contrary: the more natural the conversation between the store and a potential customer, the more strategic the structure behind it needs to be,” says Pólen Kuhnen, country manager of CM Mobile. “It is essential to ensure that every interaction with a buyer is efficient, secure, and integrated with the business flows. That is the difference between using WhatsApp to sell and truly leveraging it for a store.”
The company emphasizes that many SMEs already use the application to chat with customers, answer questions, send payment links, and even complete sales. With the arrival of ads, this flow tends to grow even more — requiring control, governance, and strategic vision in the use of the tool. “Assisting customers through the owner’s personal cell phone, without history and integration, compromises the customer experience and limits business growth,” concludes Kuhnen.
With robust, secure, and easy-to-use technology, CM Mobile solutions allow companies to fully professionalize their operations on WhatsApp. This includes managing multiple attendants on a single number, complete recording of conversations with customers, automation of messages and service flows, integration with payment systems and ERPs, as well as access control and compliance with the LGPD. In practice, this means more productivity for teams, reduced operational costs, and a much more efficient, strategic, and scalable service experience — transforming WhatsApp into a true sales and relationship channel.
