With 8 out of 10 professionals already using AI in marketing strategies, according to an IAB Brazil study, the search for real and applicable intelligence has never been so urgent. With that in mind, Deskfy — a Brazilian SaaS platform that transforms operational processes into strategic efficiency for marketing teams — announces the launch of MIA: Marketing with Artificial Intelligence.
The new functionality, already available for use within the platform, was developed to enhance the productivity and strategy of marketing teams, offering smart and contextualized support.
In a scenario of high operational demand and tight deadlines, MIA emerges as a differentiated tool. Unlike generic AIs that provide standardized responses, MIA was trained with solid marketing concepts, based on references such as Philip Kotler and April Dunford. This training allows her to deeply understand the context and positioning of each client’s brand, ensuring more assertive solutions and simplifying team tasks.
“MIA was born from what we learned from over 200 brands: marketing needs real intelligence that solves tasks with context and strategy. It’s not enough to just respond — you have to think together,” says Victor Dellorto, CEO of Deskfy.
The main advantage of MIA lies in its specialization and contextualization. It fills the gap of AIs that deliver volume without depth, offering an approach already applied to professionals’ daily lives. The tool acts as a strategic and operational support, from idea conception to task planning and organization.
MIA: a multifaceted specialist for marketing
MIA is not just another artificial intelligence; she is a true strategic and operational partner for marketing teams. Designed for the dynamics of everyday life, her features were developed to simplify and expedite tasks.
Starting with idea generation, the tool facilitates contextualized brainstorming, delivering innovative and brand-aligned insights. This intelligence extends to content creation, assisting in producing captions, copies, and planning actions with precise materials tailored to the company’s positioning.
For daily management, MIA allows navigation and quick access to essential data within the Deskfy environment, instantly responding to questions about priorities, active campaigns, and pending approvals. Furthermore, she streamlines collaboration and execution by creating tasks via commands and shared conversations, where the team can refine strategies.
The tool also facilitates collaboration with shared conversations, where the entire team can refine information and strategies with her help, and offers routine reports that provide valuable insights to continuously optimize processes.
The future of platform interaction
Deskfy believes that the interaction with platforms will become increasingly seamless, mediated by artificial intelligence. The MIA represents the company’s first and significant step in this movement, promising to be an indispensable ally for marketing teams seeking agility, standardization, and assertiveness in their daily demands, freeing up time for professionals to focus on what really matters: strategy and brand growth.
