At Netshoes, an e-commerce platform for sports and lifestyle articles, has just launched the Netshoes Run Tour, an event that will bring the experience of the brand’s traditional street race throughout Brazil and promote the sporty lifestyle, the company’s motto. In addition to the races, the new features include “training sessions” added to the itinerary and new distances to promote an active and sporty lifestyle. Throughout the year, there will be two races held in Brasília and São Paulo, and four “training sessions” in Belo Horizonte, Rio de Janeiro, Recife, and Belém.
“We are very excited to bring our street race experience to more states and people, as well as promoting themed running workouts,” says Gabriele Claudino, Netshoes’ marketing head. “Our tour embodies our commitment to promoting sports, always at your pace. It’s an event for novice runners, athletes, and families, as we offer races for children too. It’s a complete sports experience.”
The first stage of the races takes place on May 18th at the Ministries Esplanade in the Federal District. The second will be in São Paulo on August 24th at Parque do Povo. Runners can choose to run 5 km, 10 km, or 15 km, and for those in São Paulo, there is also the option to take on a half marathon (21 km). Both stages offer options for children, and once again, the São Paulo stage will have adidas partnership for the exclusive brand t-shirt to be worn by athletes. The expectation is to bring together 14,000 people in the two races.
The “training sessions” take place between March and November, and for these events, Netshoes will bring special themes. An example is the “women’s month training session,” which will take place on March 29th in Belo Horizonte, at Praça Belvedere. There will be three hours of exercises, with 100% of the slots reserved for female participants, and registrations were sold out in 24 hours. For those in Rio de Janeiro, the “training session” will focus on the “month of couples” and aims to bring together couples – but not only! – with an expected date of June 7th. For Recife and Belém, the events are scheduled for September and November, respectively.
For this year, the brand’s race has been revamped and presents a new concept and a more current and youthful visual identity, with the aim of bringing a festival atmosphere to events that will be present in six states of Brazil this year.
Netshoes Run, in previous editions, also passed through cities like Franca, in the interior of São Paulo, Florianópolis, in Santa Catarina, and Salvador, in Bahia. Last year, the São Paulo edition brought 5,000 runners to Marginal Pinheiros.
The event is an important pillar for the company, marking its physical presence and getting closer to consumers and runners. Last year, the company introduced its new positioning and adopted a strategy focused on adding new elements in customer relationships, with more content, influence, and exclusive events for the sports universe.
Registrations for the races and training sessions are already open. To register, visit: https://www.netshoes.com.br/netshoes-run
