A Netshoes Run, a street race from the largest e-commerce of sports and lifestyle articles in the country, will bring together 8,500 athletes at Marginal Pinheiros, in São Paulo, on August 24. This will be the largest race ever held by the company and takes place for the third time in the capital of São Paulo, with tickets sold out since mid-July. Kit pick-up will be held at the Netshoes outlet store on August 21 and 22, from 10 am to 8 pm, and on August 23, from 10 am to 6 pm.
The start of the longest distance, the half marathon, will be at 5:30 am. The race will have five categories: children’s, 5 km, 10 km, 15 km, and the debut of the 21 km course. The route along Marginal Pinheiros is known for being flat and ideal for both beginners and experienced runners looking to improve their time.
This year, the race is sponsored by adidas, in partnership with Soldiers, and supported by the brands Lindoya, Believe, Frooty, and Powerade, which will promote special activations after the race. In partnership with Spotify, DJ and influencer Rapha Lima will be responsible for cheering up the runners during the event, as well as bringing exclusive running playlists available on the platform.
Social action and kit pick-up
One of the highlights of Netshoes Run is the athlete’s kit, available in basic, intermediate, and premium versions, in addition to the children’s option. The t-shirts, developed in an exclusive partnership with adidas, include in the basic kit the bib number, medal, eco-bag, and stickers. The intermediate kit also includes a sock and a visor, while the premium kit further adds a windbreaker and a bottle.
Those who have purchased the kits can pick them up at the Netshoes store, located at 27 Amazonas da Silva Street, on the second floor. The delivery period starts on Thursday, the 21st, at 10 am and ends on Saturday, the 23rd, at 6 pm.
Similar to the Brasília stage, runners can participate in a social action: those who bring a pair of used sneakers in good condition can exchange it for a branded personalized fanny pack. The collected footwear will be donated to an NGO.
