At Netshoes, the largest e-commerce platform for sports and lifestyle goods, has just announced adidas as the sponsor of the Netshoes Run, taking place next day 18 in Brasília. The event also has support from Exame (from the Dasa group) and a partnership with Spotify, responsible for creating exclusive running playlists in the app, as well as for hosting a show with DJ Cabra Guaraná. The street race is expected to gather around 6,000 participants, and registrations are in the final stretch: 80% of the tickets have already been sold.
“We are very excited to arrive in Brasília with our Netshoes Run, an event that encourages sports and people coming together, promoting well-being and leisure time. It is a family event, and we want it to always be memorable,” says Gabriele Claudino, marketing director of Netshoes. “With each stage, each location we announce, we bring sponsors and activities that are of interest to the athletes. This time will be no different.”
The Esplanade of the Ministries was chosen for the first Netshoes Run of 2025. Runners can go for 5km, 10km, or 15km. There is also the option of taking a 1km walk and a children’s course to entertain the little ones.
The event will have various activities such as: Netshoes lounge, Adidas arena, Exame health space, which will offer post-race massage, pneumatic boots, and cryotherapy tubs, as well as the kids’ area for young runners. The twist will be the main stage, featuring DJ Cabra Guaraná, well-known in Brasília for his eclectic style and a sound that mixes carioca funk, hip-hop, trap, psychedelic pop, and experimental elements.
